Small Businesses Benefit From Twitter
Twitter is useful for small businesses Koop twitter volgers wanting to keep in touch with suppliers. The micro blogging tool allows small businesses to connect to other small companies, promoting a sense of community that goes beyond traditional geographical borders. An antique store in Texas connects with customers in New Jersey and orders supplies from out of town – all transactions were made through Twitter-based relationships. (“Mom-and-Pop Operators Turn to Social Media”) Twitter enables businesses to increase the range of contacts, whether with suppliers, potential customers or support services like accounting and consulting firms.
Small businesses rarely conduct market surveys as these are too expensive and time consuming for the average small to medium enterprise. But what about grass root surveys? Twitter allows the small business to monitor what people are saying about their business and their products. You can ask for active feedback and criticism, respond to questions and deal with any disgruntled tweets through Twitter. Listening to what’s happening on the ground can also help small businesses decide on a strategic direction.