Introduction

Testing your email deliverability is essential for identifying and addressing issues that could negatively impact your email campaigns. In this article, we’ll discuss a checklist of steps that you can take to test your email deliverability.

Step 1: Check Your Sender Reputation

Before testing your Email Deliverability Checklist it’s important to check your sender reputation. You can use tools like Sender Score and Barracuda Reputation to check your sender reputation.

Step 2: Test Your Email Authentication

Testing your email authentication can help you ensure that your emails are properly authenticated and not being marked as spam. To test your email authentication, you can use tools like DMARC Analyzer and DKIM Validator.

Step 3: Test Your Email Content

Testing your email content can help you identify issues that could negatively impact your email deliverability. To test your email content, you can use tools like Litmus and Email on Acid.

Step 4: Test Your Email List

Testing your email list can help you identify and address issues like inactive or invalid email addresses. To test your email list, you can use tools like BriteVerify and ZeroBounce.

Step 5: Monitor Your Email Metrics

Monitoring your email metrics can help you identify and address issues like high bounce rates or low engagement rates. To monitor your email metrics, you can use tools like Google Analytics and Mailchimp.

Conclusion

Testing your email deliverability is an ongoing process that requires regular monitoring and adjustments. By following this checklist, you can identify and address issues that could negatively impact your email campaigns.