Kermit Highfield Louisville KY Introduces Microwave Popcorn under Private Label
The concept of private label branding has swept the food industry by its feet. Many retailers have taken up on the idea of hiring a contract manufacturer to produce goods and sell those under their own label at competitive prices. Food industry in the United States does not need an introduction to Kermit Highfield in Louisville KY, who has extensive experience in handling food packaging and supply in response to varying market trends and consumer behavior. Kermit Highfield in Louisville KY informs that private labels provide an edge to the pre-existing competition in the market in several ways.
Revenue
The foremost success of private label branding comes from the profit margin. The private labels usually choose the items that are popular among consumers and require no advertising. A manufacturer produces these in bulk and saves up on marketing which widens the profit margin for them.
Consumer’s Loyalty
Retailers observe the current trends and can customize their products considering the consumer preference. This serves to establish a trust in the consumer thereby ensuring the definite sale of the products. On the flipside, it also boosts the business as the products are supplied based on a thorough study of market demand.
Pricing Strategy
Retailers can adjust the prices of their product based on market study. Generally, private label products are tailor-made to fit consumer’s preference and are offered at a lower price than big-name brands. This goes a long way in establishing their brand’s dominance in the market.
Mr. Highfield now plans to enter the “Snacks” niche by introducing private label microwave popcorn.
“The decision to include microwave popcorn to the business was not a bolt out of the blue. It is a well-thought-out choice based on careful study of snack patterns and preferences among American population”, informed Mr. Kermit Highfield. There is nothing to question about the popularity of popcorn as a snack, however, the packaging of the product is a different issue. Mr. Kermit W. Highfield addressed these concerns stating that microwave popcorn remains a healthy option even today. The manufacturing and packaging processes have been devised keeping high standards for nutritional value, consumer health and environmental safety.
Mr. Kermit Highfield believes that supplying products that consumers can purchase with their eyes closed is the goal. “We aim to gain consumers trust by supplying the best quality and therefore, additional layers of food safety have been added.” The microwave popcorn supplied by this private label would reach buyers upon certification by Orthodox Union which applies to food rendered completely safe for consumption. At a global scale, BRC global safety standards are followed and all the products are certified by this agency.
All-in-all, Kermit Highfield Louisville KY believes that private labelling is a best of both worlds situation which satisfies retailers, manufacturers and consumers. This seems to be the key to success for private label branding and has yet again succeeded in responding to the consumer demands with his market expertise.
