Philippines E-Commerce Market Set to Exceed USD 30 Bn by 2025: Emerging Trends and Government Support Propelling Growth in the On-Demand Logistics Market. What Lies Ahead for the Future? Ken Research

ByVijay Kumar

1. The Evolution of the Philippines E-commerce Market: Horizontal Platforms Dominate, but Niche Vertical Platforms Revolutionize On-Demand Logistics

Philippines E-Commerce Market Ecosystem

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Coverage – Horizontal platforms dominate the market due to their wide-ranging coverage across multiple market segments.

Market Volatility – Horizontal platforms are more resilient to market fluctuations as they focus on capturing diverse market scopes.

Management – Niche platforms have a centralized management system and require a unified advertising effort, leading to better control and reduced costs.

Competition – Niche E-Commerce platforms encounter less competition in the market due to their distinct business nature, which also provides them the advantage of improved SEO.

2. Philippine E-commerce Poised to Surpass $30 Bn by 2025, Fueled by Growing Population’s Demand for Seamless Access to Goods and Services

Number of Online Shoppers in Philippines, 2019-2025

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  • In 2021, the average revenue per user (ARPU) exceeded $400.
  • Businesses are expanding their operations beyond Metro Manila to include other regions like Visayas and Mindanao.
  • The rise in online shopping and the availability of online banking services are contributing to the growth of digital payments in the Philippines. Merchants are increasingly adopting online payment methods for their convenience.
  • The ongoing efforts to enhance telecommunications infrastructure, including the introduction of a 5G network, are considered crucial for the sustained advancement of the e-commerce market in the country.

3. Government’s Supportive Policies, including NRPS and the Virtual Banking Act Will Propel the E-Commerce Industry in the Philippines

Philippines Government’s Supportive Policies for Online Market

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  • NRPS (National Retail Payment System) was introduced to raise electronic payment transactions to 20% by 2020, enhancing the country’s economic competitiveness.
  • The PECR (Philippine E-Commerce Road Map) 2016-2020, launched in February 2016, outlined strategic plans and policies to maximize the benefits of e-commerce, aiming for a 25% contribution to the GDP by 2020.
  • Despite the impact of COVID-19, the budget allocation for the “BBB” program in 2020 reached 4.6% of GDP (PHP 972.5 Bn), supporting infrastructure projects to improve transportation and ease congestion.
  • The Digital Banking Framework, issued by the BSP in December 2020, provides guidelines and application processes for digital banks. To prioritize digitalization, the BSP waived fees for fund transactions made through the central bank until the end of 2021.

4. The Future of Philippine On-Demand Logistics: Electric Last-Mile Delivery, AI, Big Data, and Blockchain Transformations Reshaping the Industry

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