Some Killer Tips for Magento Website Development

To create an enticing and user-friendly ecommerce store, you must choose the right application or tool. Magento is one of the famous and widely used tools for creating ecommerce sites, and several thousand brands rely on it. An open-source platform, it is secure and comes with enough extensions to let the users customize their sites. It is PHP backed, and so businesses rely on the platform a lot. Another factor that has helped Magento get a lead over the rivals is its SEO efficiency. To make the best use of Magento for your brand site, you will have to hire a Custom Magento Application Development Company.

Tips to make the best use of Magento for ecommerce site development

Magento is a robust and versatile ecommerce site creation platform, and it is laden with useful features. However, the Magento developers need to use the tool in the right ways to develop compelling and functional sites. The professional Magento Solutions providers make use of some tried and tested tactics to develop enticing ecommerce sites. These are:

Using customized alerts– Those who prefer shopping online like getting alerts. However, the noteworthy thing is these alerts have to suit the specific needs of the users. In Magento, creating customized alerts is possible. These alerts can be for a price drop and out of stock items getting a fresh supply etc.

Responsive site design– This is actually true about ecommerce sites created on any platform. Your target customers may use different types of devices and computers, as well as hybrid web access gadgets. The Magento site developed for your brand should render flawlessly across all these devices. These devices will run on varying OSes, and their screen size and resolution will be different. The site should render smoothly on all such devices, and there should be uniformity.

Using quality images- In an ecommerce site, the usage of high-quality visuals is of utmost importance. So, the Magento site created for your brand must have high resolution, clear images. This is applicable for product images as well as images used as the backdrop of the pages. Thankfully, in Magento, managing and using images is not hard. The same logic is applicable for any kind of content used in your site, including animations and videos.

Picking the apt hosting provider– Your ecommerce site, even if it is developed with Magento, should not bug the users with connectivity issues. That can be detrimental to its popularity and growth. So, ensure you choose the right hosting provider for your Magneto site. It makes sense to choose a hosting company with a solid track record, and you may assess the credibility of the company online. Of course, a veteran Offshore Magento Application Development Company can help you in this regard.

Using smooth navigation– The visitors in your Magento based Ecommerce site should be able to navigate the site easily. They should be able to find desired products and services within a few seconds. If they have to fumble through layers of submenus to find a product, they will get annoyed and leave the site soon. So, ensure your Magento site has butter-smooth navigation. The buttons and tabs must be made suitable for users with varying finger sizes and device screen size.

Offering live chat– While you can offer email and web form submission based support for the customers of your ecommerce store, using live chat is prudent. A lot of target customers prefer interactive and real-time support experience. Live chat is more convenient and less intrusive compared to telephonic support for them. The nice thing is you can use free Magento extensions to equip your online store with live chat functionality.

Deploying security measures- Magento is by default a secure web development platform. However, you have to keep in mind that a section of the people shopping online is paranoid about security. They are skeptical about using their credit card or wallet data online. So, you can walk an extra mile to win the trust of such buyers. You may use online safety technologies like VeriSign and McAfee secure, and there are other security trust seals for use in ecommerce sites.

Simplifying checkout process- Even if your Magento store has an amazing range of products and the site UI and navigation is just right, you may witness cart abandonment. This happens when you keep the checkout process complex and long. So, ensure the visitors to your Magento online store can check out without fuss. A first time visitor, for example, should be able to checkout without filling up a long registration form at the site. If the buyer is placing an order for digital goods such as software applications, make entering delivery address optional.

Using the right theme– Magento offers a wide range of themes, but you have to pick the right one for your ecommerce site. Think of the brand image and target buyer mindset when picking the site theme. Choose a theme that is not heavy on resources. A lightweight theme ensures your site loads fast on all devices, and that gets the site some brownie points in the eyes of Google. The UI must make the viewers interested to explore the site further and so using gaudy coloured themes is not advisable.

Using extensions carefully– Magento, like competing for CMS platforms, supports a lot of plugins and extensions. By using such extensions, you can enhance the ecommerce website usage experience, for sure. However, not all Magento extensions are on par or can be beneficial for the end-users and buyers. So, you have to select the Magento extensions with care. It is prudent to use extensions that address your end-user needs well. Choose extensions that enjoy stellar reviews online, and the developers should be reputed. Choose a reputed Magento Application Development India company to get the best output in this regard.

Summing it up

Magento is a great platform for developing ecommerce sites. However, to make the site perform well and attract the target users and buyers consistently, using some tactics is necessary. Seeking the services of established Magneto developers and companies is prudent.