Marketing Used Cars to Women: Utilizing Social Media Marketing Tools

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Marketing used cars to women capitalizes on a unique problem: How can used car dealerships create appealing  Cheap Smm Panel marketing campaigns targeting women? To address this question used car dealerships have to ask the following questions:

· Which used cars appeal to women?

· How can we utilize power of Social Media Marketing to create innovative campaigns that would appeal to women?

Used Car Dealers first have to honestly ask themselves that question and since I already work at a Used Car Dealership and after input from conversations with this salespeople here is a short set of used cars that appeal to women:

Used Cars that appeal to women

· Volkswagen Jetta

· Volkswagen New Beetle

· Mercedes ML Series

· Mercedes CLK Series

· Mercedes SLK Series

· Mini Cooper

· Ford Mustang

· Honda Civic

· Nissan Versa

· Nissan Altima

· Honda Accord

· Acura TSX

· Ford Escape

· Mercedes C-Class

· BMW 3 Series

· Jeep Liberty

· Toyota Corolla

· Scion TC

· Cadillac CTS

· Honda FIT

· KIA Sol

· Range Rovers LR3

Now that people have our list, let’s go on to the clear answer the next question: How can we utilize power of Social Media Marketing to create innovative campaigns that would appeal to women? As a marketer, this question can be fun to answer. Ask yourself the question: Which social media sites appeal to women? Here’s my short list:

· Pinterest

· Facebook

· Twitter

· Instagram

· Yelp

This list is short and to the point. Now, lets answer the first second question: How can we utilize power of Social Media Marketing to create innovative campaigns that would appeal to women? Answer: Develop a Pinterest Test Campaign.I’ve been uploading images of cars, in accordance with my coworkers and sales agents, are cars women like. Those pics then have links back with their corresponding site page for those vehicles.

Twitter Marketing Experiment – Inbound Marketing – More than 50% of Twitter users are women – Opportunity

Utilizing Twitter for Used Car Marketing presents a unique challenge. I’ve completed two Twitter Test “Blast”, if you will and success on this particular social media medium. With Twitter’s 140-character limit, this presents a unique challenge and I have some marketing campaign development questions:

  • With 140 a character limit, what’s the very best messaging that would appeal to women which are on the market for an applied car purchase?
  • What Hashtags could I use?
  • What keywords should I include in the tweet?

They’re all valid and interesting questions and before I attempt to answer them based off my personal experience, with these two experiments this is exactly what I’ve learned. Remember, Twitter is a conversation and you want to be useful. Don’t just tweet items that haven’t any relevance. Using Hashtags enables you to target an audience or target a subject. Be specific and eliminate unnecessary wording. And by all means: Don’t engage in Push Marketing. A straightforward tweet in regards to a used car available and a connect to a picture doesn’t work with Twitter. I know my account was hacked and I’d to improve the password. Lesson learned.

Used Car Dealerships have to make an effort to produce thoughtful Twitter campaigns. The campaigns have to cater to women’s negative car purchasing experiences. That is an approach that I have want to test, by empathizing with women’s negative experiences at car dealerships and building a continuous conversation: trust can be built over time. And insights can be learned. I do want to take a moment in creating a clever Twitter Campaign.