Things to know about Corporate Gifting

Presenting a corporate gift is the practice of making a touch point with employees, clients, or prospects with the introduction of a gift, whether giving a physical item, an edible treat, or personalized merchandise, or via a non-physical gift such as an e-Gift card or else simply an experience.

Receiving a gift is a powerful experience, it promotes positive associations with a person or a brand. Companies and marketers have long relied on the power of gifting to establish healthier relationships with potential and existing clients, to show perceptiveness for their business. When used as part of your overall marketing or employee retention efforts, gifting custom corporate gifts can be highly effective in terms of ROI and satisfaction.

The effectiveness of giving always has a strong correlation to its psychological impact on the recipient. If you’ve ever received an unexpected surprise, you have already experienced this phenomenon in action. This is majorly because physical contact with a gift results in the Natural endowment. This creates a sense of ownership over an item which converts into an individual valuing it more highly, says a study on the effects of gifting custom corporate gifts on business outcomes. It also influences feelings of reciprocity and honour. This effect can be seen in the results of commercialism and gift-giving in several common settings of corporate life. Let us see how it effects prospects, clients and  employees.

1. For Prospects

Gifting in offices can motivate those who are not yet your customers to become one. In fact, more than 80% of consumers say they are more likely to do business with a company if it offers a kind of personalized touch. Sending the right gift at the right time can be the driving force for prospects to take a desired action.

2. For Clients

Clients too can benefit from a well-timed personalized gift. It can let them know their commerce is valued, encourage them to continue their service or become marked evangelists, and has the power to bring your organization back to top-of-mind in those cases where it’s been a while since the last interaction.

3. For Employees

Clients and prospects aren’t the only the business concerns. Employees too are need to be considered. In most cases, the key to great customer outcomes stays much closer to home. A study reports that 57% of people claim that receiving corporate mail makes them feel more valued. This statistical data relates to direct mail gifts. These personalized gifts create a feeling of being valued by your employer and foster a sense of belonging and connection amongst the team. These feelings translate into the way employees go about their roles and responsibilities.