Due to rising demand of contactless payments, along with shifting consumer preferences towards cashless mode of payments by advent of COVID-19 is fuelling the expansion of Credit Card Industry in India: Ken Research
Credit Card Industry in India: The credit card industry in India is undergoing changes, with entry of players in the New-Generation cards as well as the Buy-Now-Pay-Later segment. Traditionally, the segment has been dominated by banks such as HDFC, SBI, ICICI and Axis. Newer business models such as New-Gen cards and BNPL are also making their way in India. The Indian payments industry has witnessed a dramatic shift in recent years in terms of the adoption of digitized technologies and innovations that process transactions within a matter of seconds. As we transition toward a more digital world, the role of credit cards is becoming even more important to facilitate online payments. The demand for online payments is ever growing and service providers are constantly innovating themselves to offer rewarding services to their users.
Adoption of Contactless Payments: The need for contactless payments has seen a spike, especially due to the pandemic, giving rise to increased demand for contactless payments. This in turn has led to increased issuance of credit and debit cards in the country. Moreover, the increasing demand for payments through wearables is also driving the credit card industry.
Buy Now, Pay Later: Many fintech players are now offering the buy now, pay later solutions allowing consumers to split their purchase into multiple payments. Consumers can use a BNPL card to make interest-free installment payments on any purchase. This convenience in payment method also attracts them to choose credit options for their payments over other modes of payment.
Rewarding experience: Several consumers switch to using credit cards to avail the benefits that these cards offer in terms of rewards or cashbacks. Today, rewards come as a standard on many credit cards in the form of co-branded cards, giving cardholders a reason to use them in the long-term. With exciting rewards in store for users, while making payments, customers are increasingly inclined towards using credit cards for making payments relating to their daily needs, shopping, travel, etc. This has called for increased partnerships between banks and FinTechs in order to meet the growing demands of their customers and issue cards to them that offers exceptional consumer experiences.
Fintech disruption: In the last few years, the credit space has seen some of the most popular offerings globally by neobanks. New players are entering the credit space in India and have started providing credit cards and digital lending via BNPL, EMI and other services. FinTechs are also focusing on bringing out co-branded cards with features and rewards dedicated to a segment. Banks are also exploring partnerships with FinTech players to acquire new customers to their platforms. FinTechs have opened up new avenues for the credit industry to tap into the large customer base without credit history.
The publication titled “Indian Credit Card Industry Outlook to 2027: Driven by adoption of contactless payments, shifting consumer preferences towards cashless mode of payments, rising disposable income and digitalization” provides a comprehensive analysis of the credit card industry in India. The report covers various aspects including credit card industry market size on the basis of revenue, market overview, genesis of the market, India credit card industry Cycle, overview of credit card services/ Products, ecosystem of entities in the Indian credit card industry, consumption expenditure and borrowing trends, emerging business models- Loan against Credit Cards, value chain analysis of credit cards, growth drivers, restraints and challenges, major trends and developments, alternative assessment for NIP (no-income-proof) customers for credit card offerings, collection risks associated with credit card, key metrics of credit card issuers in India, government initiatives in the Indian credit card industry, Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri Jan Dhan Awas Yojana (PMAY), collection risks associated with credit card, initiatives to promote access to data & innovation, regulatory sandbox, launch of India stack, recognising P2P lenders, increase in number of fintech start-ups, growth of digital lending, and evaluation of KYC norms. Insights on competitive landscape of credit card industry, company profile of major FinTechs players operating in the ecosystem on the basis of Company Overview, About the Company, Revenue Model, Funding and Investors, Key Features, Fee Structure, Product Offered, Strengths, Recent Developments, Key Takeaways and Financials– 2018,2019,2020 & 2021 and company profile of major Bank players operating in the ecosystem on the basis of Bank Overview, About the Company, Business Model, Product Offered, Key Features, Strengths, Recent Developments and Key Takeaways is also covered in the report. The report also covers Business Model Analysis of NewGen Cards, Business Model Analysis of BNPL Cards and Business Model Analysis of Loan EMI Cards. Further report also focuses on the Indian Credit Card Market Segmentation By Purpose of Usage, By Payment System Operator, By Type of Credit Card, By Average Ticket Size of Loan Disbursement . Indian Credit Card Market report concludes with projections for the future of the industry including forecasted industry size by revenue by 2027, and analysts’ take on the future highlighting the major opportunities.
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Key Segments Covered in Indian Credit Card Industry
Indian Credit Card Market
By Purpose of Usage
- Shopping/ Non-ATM Purpose
- ATM Withdrawals
By Payment System Operator
- Regular VISA
- Peer to Peer Mastercard
- Rupay
- America Express
- Others
By Type of Credit Card
- Personal Credit Card
- Commercial Credit Card
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By Average Ticket Size of Loan Disbursement
- Less than Rs. 25,000
- Between Rs 25,000- Rs. 50,000
- Between Rs. 50,000- Rs. 100,000
- More than Rs. 100,000
- Business Model Analysis of NewGen Cards
- Business Model Analysis of BNPL Cards
- Business Model Analysis of Loan EMI Cards
Overview of India Credit Card Industry
- Comparison of Indian Credit Card Industry with Other Countries
- Value Chain Analysis of Credit Cards
- Scope for the Credit card in Semi-Urban and Rural India
Key Target Audience
- Credit Card Issuing Banks
- New Gen Credit Cards Players
- Traders Loan EMI Credit Cards Players
- Banking Institutions Payment System Operators
- Regulatory Bodies BNPL Credit Cards Players
- FinTechs
- Various International Digital Lending Platforms and Players
- New Entrants in Credit Card Space
- Potential Credit Card Users
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Time Period Captured in the Report:
- Historical Period: FY’2017-FY’2022
- Forecast Period: FY’2022-FY’2027F
Indian Credit Card Industry Players/Ecosystem
Credit Card Issuing Banks
- HDFC Bank
- SBI
- ICICI
- Axis Bank
- IDFC Bank
- RBL
- IndusInd Bank
- Citibank
- Bank of Baroda
- Standard Chartered Bank
- Kotak Bank
- South Indian Bank
New Gen Credit Cards
- Slice
- OneCard
- UniPay Card
Loan EMI Credit Cards
- Bajaj Finserv
- Tata Capital
- HDFC EasyEMI
- Home Credit India
Cards BNPL Credit Cards
- Simpl
- ZestMoney
- LazyPay
- CASHe
- PostPe
- Amazon Pay Later
- Flipkart Pay Later
- Ola Postpaid
- Paytm Postpaid
- Flexmoney
- ICICI PayLater
Payment System Operators
- Visa
- Mastercard
- American Express
- Rupay
- UPI
Key Topics Covered in the Report
- Overview and Genesis of Indian Credit Card Market
- India Credit Card Industry Cycle
- Overview of Credit Card Services/ Products
- Consumption Expenditure and Borrowing Trends
- Emerging business models- Loan against Credit Cards
- Socio-Demographic Outlook of India
- Economic Outlook of India
- Bank Loan Rates
- Financing Options in India
- Overview of India’s Banking Industry
- Digital Payment Growth v/s Cash Payment Growth
- India Credit Card Industry Introduction
- Comparison of Indian Credit Card Industry with Other Countries
- Ecosystem of Entities in the Indian Credit Card Industry
- Value Chain Analysis of Credit Cards
- India Credit Card Market Sizing on the basis of number of credit cards outstanding, Number of Credit Cards Issued by Issuer Bank. Credit Card Transaction by Volume & Value and Annual Credit Card Spend and Monthly Transactions
- India Credit Card Market Segmentation (By Purpose of Usage, By Payment System Operator, By Type of Credit Card, By Average Ticket Size of Loan Disbursement).
- Business Model Analysis of NewGen Cards
- Cross Comparison of Major Players in the NewGen Cards Segment
- Business Model Analysis of BNPL Cards
- Cross Comparison of Major Players in the BNPL Cards Segment
- Business Model Analysis of Loan EMI Cards
- Cross Comparison of Major Players in the Loan EMI Cards Segment
- Trends and Developments
- Growth Drivers of the Indian Credit Card Industry
- Restraints and Challenges
- Alternative Assessment for NIP (No-Income-Proof) Customers for Credit Card Offerings
- Collection risks associated with credit card
- Key Metrics of Credit Card Issuers in India
- Government Initiatives in the Indian Credit Card Industry
- Pradhan Mantri Jan Dhan Yojana (PMJDY)
- Pradhan Mantri Jan Dhan Awas Yojana (PMAY)
- Initiatives to Promote Access to Data & Innovation
- Regulatory Sandbox
- Launch of India Stack
- Recognising P2P Lenders
- Increase in number of Fintech start-ups
- Growth of Digital Lending,
- Credit Growth in Rural India
- Evaluation of KYC Norms
- Company profile of major Bank players operating in the ecosystem (Bank Overview, About the Company, Business Model, Product Offered, Key Features, Strengths, Recent Developments and Key Takeaways)
- Company profile of major FinTechs players operating in the ecosystem (Company Overview, About the Company, Revenue Model, Funding and Investors, Key Features, Fee Structure, Product Offered, Strengths, Recent Developments, Key Takeaways and Financials)
- Analyst Recommendations
- Industry Speaks
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