The Rise of the $ 60 Mn Fitness Service Industry of Oman: Explore the ups and downs of the fitness services in Oman: Ken Research
Oman Fitness Services Market, which surged ahead with over 22.4% year-on-year growth in 2020, is poised to be a staggering $125.0 Mn industry by 2025, as per findings released by Ken Research.
The fitness market in Oman contributes 0.2% of the GDP, thanks to new foreign players and regional expansion of fitness clubs, gyms, and centers. The expansion is spread across various systems, such as the presence of gyms in universities, schools, and hotels, as well as across the country’s major cities. The market is currently in the growth stage, with a strong possibility of further development at a faster pace, with positive industry trends expected. Future expansion will be driven by an increase in the average number of involved and active members.
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1.Gyms and fitness centers were forced to close abruptly as an “immediate suspect” for COVID-19 infection.
The closure of gymnasiums and fitness centers across Oman have impacted the very sustenance of such facilities. Facing months with no income from memberships, gyms turned to offering classes online for free, or for a fraction of their regular cost. Moe than 20.0% of the industry employees were laid off due to COVID with Personal Trainers switching to freelancing in digital content such as Instagram and Facebook to stay afloat. Amid the pandemic, fitness centers were opened in accordance with national and local regulations and adopted a series of prevention practices to curb the spread of virus and promote healthy environment for physical activity
2.Rising health awareness and increased female participation in fitness centers are driving demand for fitness centers in Oman.
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NCD’s such as CVD, Cancer & Chronic respiratory problems lead to 72.0% of all mortality in Oman, and 18% of these mortalities prematurely occur in the age group of 30-69 years old, thus driving the demand or fitness centers in the country. Moreover, it has been observed that various existing players have started diversifying their portfolio by providing new value-added services including Spa, Jacuzzi, juice bars, salons and others for greater customer satisfaction. Furthermore, more female participation is expected owing to rising diseases and health concerns amongst women. Similarly, due to increase in demand the number of fitness centers in the organized sector is also expected to almost double by 2022.
3. Brick and mortar fitness centers are facing competition from online weight loss programmes.
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Fitness Centers and Personal Trainers along with Fitness Bloggers are using social media platforms such as Facebook and Instagram to conduct live workshops for the ease and convenience of home workouts thereby leading to higher participation rate. Because of the growing popularity of social marketing and platforms that have begun offering online fitness tutorials, brick and mortar fitness centers are facing competition from online weight loss programmes.
4.Oman’s Government has launched various programs, in attempts to encourage increased physical activity among population through personalized schemes.
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Oman Physical activity day celebration includes several awareness and sport events such as walking, activities on the importance of physical activity in daily life, sports activities, traditional and entertainment sports, number of shows such as fitness exercises, Capoeira and skiing, as well as a health corner. Additionally, Al Mouj Muscat Marathon encourages more people to get into an active lifestyle while directly aligned with Vision 2040, which aims to set up a culture of sustainable healthy society where health is everyone’s responsibility. Furthermore, OMAN HEALTH event was held on 4 Oct, 2021. It was an international exhibition of health products and equipment, sports & fitness, and medical services
Oman has a strong and extensive infrastructure, but the majority of the population is at high risk of chronic diseases. With a shift in public opinion and a strong push from the government, the fitness market in Oman is expected to grow by double digits due to a surge in interest in all types of wellness-related behaviors and lifestyles, as well as increased consumer spending. Offline fitness centers are expected to contribute the majority of revenue in the Oman Health and Fitness market, with the online fitness market expected to grow by double digits in the forecasted year.
