Google Reiterates Guidance on AI-Generated Content: Write Content for People and Consider EEAT
Google Reiterates Guidance on AI-Generated Content: Write Content for People and Consider EEAT
With all the buzz around generative AI in search, Google has reiterated and clarified its advice on AI-generated content. In short, Google doesn’t care who – or what – writes your content, as long as it’s written to help people and not manipulate search results.
Google’s Standard: EEAT
Google’s standard for high-quality content is EEAT, which stands for Experience, Expertise, Authoritativeness, & Trustworthiness. Content that demonstrates EEAT is more likely to rank higher in search results.
By focusing on creating original, high-quality, people-first content that demonstrates experience, expertise, authoritativeness, and trustworthiness, content creators can improve their chances of ranking higher in search results and providing value to their audience.
Automation Can Be Used to Create Helpful Content
Google explains that automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI also has the ability to power new levels of expression and creativity and to serve as a critical tool to help people create great content for the web.
However, the focus should be on creating content primarily to help people, not primarily to rank on search engines.
People-First Content
To align with Google’s EEAT standards, it’s crucial to create content that:
Demonstrates expertise in a particular field or topic
Establishes authoritativeness by providing original insights and perspectives
Builds trust with readers by providing accurate and reliable information
Provides a positive user experience by being easy to read, navigate, and engage with.
Evaluating Your Content
Google added a new section to the people-first help documentation on “evaluating your content in terms of ‘Who, How, and Why’” as a way to stay on course with what its systems seek to reward.
Google then explained what it means by who, how, and why.
Who (Created the Content)
Something that helps people intuitively understand the EEAT of content is when it’s clear who created it. When creating content, here are some who-related questions to ask yourself:
Is it self-evident to your visitors who authored your content?
Do pages carry a byline where one might be expected?
Do bylines lead to further information about the author or authors involved, giving background about them and the areas they write about?
If you’re clearly indicating who created the content, you’re likely aligned with the concepts of EEAT and on a path to success. Google strongly encourages adding accurate authorship information, such as bylines to content where readers might expect it.
How (the Content Was Created)
It’s helpful to readers to know how a piece of content was produced: this is the “How” to consider including it in your content. Many types of content may have a “How” component to them. That can include automated, AI-generated, and AI-assisted content.
Sharing details about the processes involved can help readers and visitors better understand any unique and useful role automation may have served.
If automation is used to generate content substantially, here are some questions to ask yourself:
Is the use of automation, including AI generation, self-evident to visitors through disclosures or in other ways?
Are you providing background about how automation or AI generation was used to create content?
Are you explaining why automation or AI was seen as useful for producing content?
Overall, AI or automation disclosures are useful for content where someone might think, “How was this created?” Consider adding these when it would be reasonably expected.
Read More:- Google Reiterates Guidance on AI-Generated Content: Write Content for People and Consider EEAT