Bahrain Fitness Services Market Research Report - Ken Research

Bahrain’s Fitness Service Market is at a growing stage and is a fragmented market with few major fitness providers. The Bahrain Fitness Services Market has seen emergence of more players over the past 5 years. Few of them include The Nourishers, GO FIT, VH Holistic, FIT Gym & Spa etc.

Key Findings

Preventative health care is becoming increasingly popular. Instead of prescribing medicine, professionals are now thinking about lifestyle changes.

Virtual or online fitness is encouraging regular exercises among older adults to stay fit and prevent various health problems which arise with age.

Increased pressure on healthcare systems from chronic diseases is a major concern in many developing countries. The rise in preventable diseases means the need for healthy eating plans, fitness instruction, and flexible exercise is at an all-time high.

Innovation and Technology in Fitness Market: Changes in technology impact almost every industry and everything we do. You now have wearable technology, smart fitness clothing, and high-spec home gyms with personal coaching underpinned by artificial intelligence. Wearable technology is allowing users’ to be more aware of their own health and fitness. With the ability to track every step, calorie, what their heart rate and blood pressure is, and how to improve their health. Once you start paying attention to this digital feedback, it helps you to make more healthy decisions, driving many consumers to look for solutions in health clubs and fitness studios.

Growing popularity of online or virtual fitness programs among older age group (Elderly Population): Virtual or online fitness is encouraging regular exercises among older adults to stay fit and prevent various health problems which arise with age. The elderly individuals are significantly focusing on healthier lifestyle and they pursue advices from certified fitness professionals, which can direct them to achieve wellness through training and dietary recommendations. The adoption of virtual fitness is gaining momentum among this age group as they are hiring personal virtual trainers, for the correct execution of fitness training routines.

Preventative Health Care is gaining prominence: Traditionally, medical professionals practice curative medicine, to cure an existing condition. However, preventative health care is becoming increasingly popular. Instead of prescribing medicine, professionals are now thinking about lifestyle changes, looking at the food you eat and your level of activity. This proactive approach is an empowering method that yields several benefits for both individuals and the health care system. the number of healthcare professionals who recommended healthy eating and regular exercise has risen significantly. Practices like yoga which focus on breath work and reducing stress have risen in popularity.

Analysts at Ken Research in their latest publication “Bahrain Fitness Services Market Outlook to 2027F– By Type of Market (Organized Market, Unorganized Market), By Source of Revenue (Membership Fee, Personal Training), By Payment Method (Card, Cash, Bank Transfer, Digital wallet, Others), By Subscription Period (1 Month, 3 Month, 6 Month, 12 Month), By Session Type (Group, Solo) and By Gender (Female, Male).” observed the potential of the Fitness Services market in Bahrain. A large number of Fitness Services companies are operating in the Bahrain Fitness Services Market. These companies compete on various strengths such as pricing of the service offered, amenities, hygiene, presence on social media platforms etc. The Bahrain Fitness Services Market is expected to grow at CAGR of ~% over the forecasted period i.e., 2022-2027F.

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