The Importance of Design for a Food Truck Wrap in Houston
You have choices if you want your food truck to have a unique look. You can use a truck wrap or paint your vehicle—the choice is yours. However, depending on the requirements you have for your truck, each option has its benefits and drawbacks. Depending on your goals and the look you want for your food truck, you can use a food truck wrap in Houston to cover smaller areas of your truck or completely alter its appearance. Your imagination is the only restriction on what you can make with paint and wraps!
Let’s examine how a vehicle wrap’s design may be impacted and how effective they are.
How Effective Are Car Wrap Designs?
●ARD Ventures claims that vehicle wraps produce between 30,000 and 70,000 vehicular impressions daily in the US alone.
●According to Perception Research, mobile advertising can attract 2.5 million times as much attention as a static billboard.
●The RYP & Becker Group conducted a study in which it was discovered that messages on outdoor billboards have a 97% recall rate.
When we look at these statistics, it is easy to understand why business owners would want to use this type of advertising. Now, let’s look at the design aspects of a Houston food truck wrap.
Bold Colors
There are several reasons why the colors you picked for your vehicle wrap are significant. Consider whether you want your vehicle wrap to be eye-catching or more understated before choosing your colors because bright colors are more likely to catch someone’s attention than muted ones. Contrasting colors make the text easier to read at a distance and at a faster rate. For instance, using a green Houston food truck wrap with brown text would be challenging to read from a distance if your company’s colors are green and brown. The reader will be much more noticeable if the colors are reversed (brown vehicle wrap with green text). Avoid interlocking patterns that might appear too “busy.”
Text Size/Style
Your vehicle wrap’s text should be easy to read from a distance. Therefore, using large font sizes and easily readable fonts would be best. Additionally, limiting the amount of text on your vehicle wrap is crucial because too much text will make it appear cluttered and difficult to understand. Ask our team of designers for advice on the best text size and style for your vehicle wrap; Houston food truck wraps can be tailored to almost any specification.
●Your message should be readable from roughly 50 feet away.
●Whether you are driving or parking, the larger text makes sure that your message can be read by anyone close to your car.
●Employ the 10×1 rule (text with one-inch tall letters will be readable from a maximum of 10 feet away; for each additional inch of letter height, you gain another 10 feet of readability).
●Additionally, the text style or font is crucial.
●Use specific fonts like Helvetica, Arial, or sans serif.
●Avoid fonts and scripts that resemble handwriting because they are too challenging to read at 55 mph.
Contact Bayou Graphics for all your Houston food truck wrap needs.