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NEW QUESTION 27
A supermarket is struggling with sales and has done an analysis on its competitors. It has discovered that it has two major competitors; one provides groceries at a much cheaper price and another that provides only organic products. The supermarket has decided that it wants to continue providing groceries to a wide target audience but that it will compete by offering superior customer service. What is the supermarket’s source of competitive advantage?
- A. differentiation
- B. differentiation focus
- C. cost leadership
- D. cost focus
Answer: A
Explanation:
This is differentiation as the target market is broad. Differentiation focus would be if the supermarket was targeting a niche market. There’s a couple of questions on Porter’s Generic Strategies in the exam- there’s a useful diagram of this on P.13
NEW QUESTION 28
Gabriel is a procurement manager who wishes to explore a new avenue to procure products for his company. His manager has told him that he should invite internal stakeholders to a meeting to get their feedback. Who should Gabriel invite? Select THREE.
- A. suppliers
- B. customers
- C. end-users
- D. employees
- E. legal department
Answer: C,D,E
Explanation:
Internal stakeholders are those who work within the business so include the legal department, employees and end-users. End-users mean those people and departments who will be using the product or service. For example if Gabriel is procuring new software- an end-user would be anyone who would be using that software (whether they’re employees, volunteers or agencies). CIPS outlines types of stakeholders on p.64
NEW QUESTION 29
Pablo has run an open- competition to secure a new contract for a supplier of paper for his Birthday Card making company. He has received 10 submissions from various suppliers and needs to put a team together to evaluate the bids. What type of team should Pablo consider?
- A. A team of procurement experts
- B. A cross-functional team
- C. A team composed of internal stakeholders
- D. A team composed of internal and external stakeholders
Answer: B
Explanation:
Pablo should use a ‘cross-functional team’. CIPS love ‘cross-functional teams’ and refer to them frequently throughout the study guide. A cross-functional team is people from different departments who come together for a purpose, such as to evaluate a tender. The benefit of using a cross-functional team is that you get people with different experiences and knowledge. So in this example a Cross-Functional team could compose of people from various departments such as procurement, logistics, manufacturing and legal. P.76
NEW QUESTION 30
Which of the following are elements of a business that can develop a company’s competitive advantage? Select THREE.
- A. natural resources
- B. human resource management
- C. cost leadership
- D. cost focus
- E. organisation culture
Answer: A,B,E
Explanation:
This is one of those questions you have to read carefully- it asks for ‘elements of a business’. Cost focus and cost leadership are ways a company can improve their competitive advantage, but they’re not elements of a business. The other three options are. Porter created a list of elements of a business that can help a company’s competitive advantage- these can be found on p.33-34
NEW QUESTION 31
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