Maximizing Your Sales: The Power of Amazon Storefronts

ByMike Patel
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Are you looking to increase your sales? You should think about setting up an Amazon Storefront. Why? Because it provides a wide range of benefits for small and medium-sized business owners that are hard to ignore.

These benefits will be illustrated in this article. To begin, we’ll tell you about Amazon’s features.

What are Amazon Storefronts?

Amazon Storefronts was launched in 2018 and allows businesses to sell products directly through Amazon. Amazon Storefronts, a Jeff Bezos-owned business, was created to promote small businesses. 

Unique products are available for small-business owners. Amazon wants customers to feel like they are shopping in a small-business store rather than being forced to search through thousands of online sellers.

This is a frontier feature that only a few people currently have access to. This will change as Amazon plans to expand the feature, adding new categories in the coming weeks, and months.

Unique Amazon Storefront Features

Your Amazon Storefront allows you to use a variety of features to better connect with customers. Let’s look at some.

  • Stores Scheduling: Amazon Storefronts lets you schedule updates and publish them at a set time and date. This lets you plan and ensures that your store’s publishing schedule aligns with brand updates and product launches. You can request a specific date at which the changes will go live once you have submitted your information.

 

  • Shoppable Images: Do you want to give context to your products to make them more appealing? Shoppable images are a great way to showcase your products. Customers can click on the image to see details such as price, ratings, and availability. Customers can also add the product to the shopping cart.
  • Images With Text: It’s easy to showcase your products with Amazon Storefront’s Images With Text function. You can add descriptive text to images. This includes customizable alignment, color, and size. This has the added benefit of improving your store’s SEO as well as driving traffic through 3rd-party search engines.
  • Bulk and Out of Stock Product Management: It can be difficult to keep your store products up-to-date as to what is in stock. Amazon Storefronts allows bulk uploading of products to product grids and featured deal tiles. You can also hide out-of-stock products automatically.

Both an Amazon and eCommerce Storefront is a benefit

Although an eCommerce store is a wonderful thing, driving traffic to it can be difficult. You can leverage the power of Amazon Storefront to your advantage if you have an Amazon Storefront.

  • Increase brand visibility and awareness: Shoppers who visit Amazon’s product pages can click through to your storefront. You can also do this directly from Google Search results. This opens you up to many more potential customers. Even if this doesn’t result in a sale it will leave a positive impression on your brand that could lead to one.
  • Increase Sales: The more products your customers see, the they are more likely to buy. When someone clicks on your Amazon Storefront to see your entire product portfolio, it naturally leads to more sales. The net result, regardless of whether you are upselling, cross-selling, or simply selling more products, is the same: extra revenue.
  • Sell Relevant Products: Relevancy is a key factor in online sales success. Amazon can help with this. You can create bespoke categories such as ‘Trending’ and ‘Gifts, which will help you guide your visitors to the products they are looking for. Dynamic content automatically highlights the best-selling products, increasing conversion rates.
  • Create new marketing opportunities: When you create an Amazon brand page, your URL is unique. This makes it easy for people to find your page and make a purchase from you again. You can also drive traffic to your Amazon store via email, social media, or sponsored ads.
  • Make Your Customers First: While it is always preferable for best eCommerce platform store owners to have customers buy directly from their site, many would rather shop from Amazon. Your customers can shop the way they like by having an Amazon Storefront.

It’s no secret that more than 60% of US online shoppers search for products on Amazon. This makes it a great place to be present. Amazon Storefronts allows you to reach customers-centric operators by being there.

IoVista Inc has developed hundreds of eCommerce stores and WordPress websites. We develop primarily Magento, BigCommerce, and Yahoo online stores. We are a one-stop end-to-end solution for businesses who want to grow their business online. From Consulting, Design, Development, and Optimization to Digital Marketing, we do it all. Amazon campaign management

 

Name: IoVista Inc.

Address: 5220 Spring Valley Rd Suite 568, Dallas, TX, 75254

Contact No: 214-239-0143

 

ioVista Inc is a leading firm for website development, Designing, Digital Marketing, Integration, Consulting in Dallas city. ioVista Inc is an eCommerce Agency based out in Detroit, Michigan. ioVista specializes in consulting, design, development, integration, marketing, and support of eCommerce Stores throughout the world. With over 10+ years of experience, ioVista has built a niche in implementing eCommerce Stores on Magento, Yahoo, and BigCommerce platforms.