6 Barriers to Online Grocery Shopping
Have you ever wondered what the biggest barriers to online grocery shopping are? Even while e-commerce is booming, many shoppers leave shopping carts before or after adding items.
Why? Why are internet shoppers still hesitant? What influences their purchases?
All of these issues involve consumer psychology. A lack of knowledge of your consumers’ requirements and expectations might hurt your conversion rates in the fiercely competitive world of e-commerce.
It’s important to know the reasons why customers are not buying groceries online & what are the barriers. This article covered 6 Barriers to Online Grocery Shopping that you need to know.
Let’s begin!
6 Barriers to Online Grocery Shopping
1. Lack of touch and feel
Shopping for groceries in-person allows customers to choose their own produce and inspect the items for freshness. Online grocery shopping does not provide the same tactile experience and may lead to customers getting less-than-ideal products.
2. Quality and freshness
Grocery shoppers typically prefer to choose their own produce and select items that look and feel fresh. When shopping online, customers cannot inspect items before purchasing and may end up with something that is not of the best quality.
3. Lack of personal customer service
Online grocery shopping lacks the personal service that shoppers would usually get from instore shopping, such as speaking to a store employee who can assist in finding specific items or providing help in selecting the freshest or best quality produce or bakery items.
4. Preference for physical shopping
Not everyone enjoys the convenience of online shopping and may prefer the experience of walking through an aisle in the store and picking out the items themselves.
5. Technological Issues
Technical difficulties, such as website outages, can make it difficult to shop online.
6. Security Issues
Shopping online not only increases the risk of credit card fraud, but also puts personal information at risk of being compromised.
When these six concerns resolve, customers are willing to do online grocery shopping. Here’s good news for you, you can resolve all your concerns in one-place to buy groceries online. Just visit OurDesiStore, a leading marketplace for buying fresh groceries online at the lowest price. Go to OurDesiStore, select an Indian store near me and order your groceries at your doorstep in the next 30-mins. In our marketplace, you’ll find top listed desi store near me, where you can order fresh groceries
