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NEW QUESTION 53
What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.
- A. Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
- B. Measure and compare the effectiveness of advertisers’ marketing channels in terms of contribution to sales, efficiency, and ROI.
- C. Measure lift in sales using partner-based ROI measurement solutions.
- D. People-based multi-touch attribution reporting across all publishers, including Facebook.
Answer: A,B,C,D
Explanation:
Explanation
Here is a list of how Facebook Measurement Partners can help:
Partner Lift: Facebook’s Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.
MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.
Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers’ marketing channels in terms of contribution to sales, efficiency, and ROI.
Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.
NEW QUESTION 54
You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.
- A. Change the bidding type to CPA instead of CPM.
- B. Use more core audiences to increase results.
- C. Use Facebook SDK to measure conversions.
- D. Add conversion lift tests to measure campaign results.
- E. Change audiences to custom audiences.
Answer: A,C,E
Explanation:
Explanation
If you are running campaigns to re-active users who have downloaded a mobile application, the only way to measure results is through Facebook’s SDK. The conversion pixel is used for websites.
You want to use CPM for brand awareness campaigns.For direct response campaigns, you want to use CPA or optimize for conversions, as you are interested in getting people to use the app.
You also want to market users who HAVE downloaded the app. To build this audience, you need a custom audience. Core audiences are for reaching out to new markets.
NEW QUESTION 55
A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.
- A. Add a thank you page to the landing page.
- B. Connect the branding in your client’s ad with that of the landing page.
- C. Delete all excessive pop-ups in the landing page.
- D. Present offer upfront in your ad copy and creative.
Answer: B,C,D
Explanation:
Explanation
Landing page guidelines
Your ad may not be approved if the landing page content isn’t fully functional, doesn’t match the product/service promoted in your ad, or doesn’t fully comply with our Advertising Policies. To create a positive ad experience, please keep the following in mind:
Don’t:
* Direct ads to landing pages with minimal original content, low-quality content, or content that is difficult to access.
* Distract from your landing page’s original content with excessive embedded or pop up ads.
* Bait people into clicking on ads by using overly cropped ad images or shocking or sexual ad copy.
* Attempt to monetize Facebook ad views. For example, Facebook ads shouldn’t link to a destination page that requires people to click through other ads to access the site’s content.
* Use low-quality advertisements or shocking or sexualized ad imagery.
Do:
* Present the content up-front, clear, and easily navigable.
* Ensure the content on your landing page is relevant to your ad. Directing people to irrelevant content or an unexpected landing page can create a confusing and negative experience.
* Clearly connect the branding in your ad with that of your landing page.
NEW QUESTION 56
You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.
- A. You should include purchase events from the past 12 months and exclude purchase events from the past
6 months. - B. You should exclude people who have made purchases in the past 6 months.
- C. You can’t build this type of audience or segmentation.
- D. You should include people who have made purchases in the past 12 months and past 6 months.
- E. You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.
Answer: C
NEW QUESTION 57
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