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NEW QUESTION 45
The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in “rock” for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.
- A. You should build a core audience based on people interested in rock related topics.
- B. You should use auction buying option and set frequency between 1-2 per week.
- C. You should use reach and frequency buying option and set frequency between 1-2 per week.
- D. You should use reach and frequency buying option and set frequency between 5-6 per week.
- E. You should build a custom audience based on people interested in rock.
Answer: A,D
Explanation:
Explanation
Generally, large brand advertisers are most successful when they focus on reaching more people. They can do that by choosing a lower frequency cap (like 1-2 ads per week).
However, newer brands with less brand recognition who are running shorter campaigns may create more memorable impressions by increasing their frequency cap to show more ads to a smaller group of people and maximize awareness.
In this case, since you have a “lesser known” rock band, you need to increase frequency up to 6 times per week. You also want to use “Reach and Frequency” since your objective is to maximize reach. Each time you see “maximize reach” in your campaigns, the answer will most likely be “reach and frequency”.
You also want to build a core audience based on people interested in rock music in each city in order to run the advertising campaigns.
NEW QUESTION 46
An ecommerce site wants to increase conversion along their sales funnel. They’ve implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They’ve verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.
- A. You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.
- B. The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
- C. Your InitiateCheckout audience should exclude the core audiences.
- D. The ad set running the purchase event should exclude all purchase events from last 30 days.
- E. The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
Answer: A,B,D
NEW QUESTION 47
A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They’ve build a core audience with the following characteristics:
– Female
– Age range 25-45
– Geographic area United States and Canada
– Interest in fashion and high heels
– Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.
- A. Take out the “red color” interest
- B. Take out “Canada” from geographic targetting
- C. Include Mexico in countries being targeted
- D. Increase age range to 20-60
- E. Include interest in shoe sizes 32-28
Answer: A
NEW QUESTION 48
You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You’ve built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.
- A. Targeting only
- B. Insights only
- C. Targeting and Insights
Answer: B
NEW QUESTION 49
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