Elena Denisova sets the direction for the technological fashion of the future

ByElena
Elena Denisova1-0ccf725f

In fashion, it is like in life: you never know what to expect tomorrow. Some trends boomerang back from the past, others disappear from fashion orbits forever, and their place is taken by new ones that overturn not only the fashion world but also the public consciousness. The topical fashion code of recent years is conscious consumption and respect for nature. Designers express their social position in different ways. Some use only natural, non-dyed fabrics and natural dyes; others release limited collections devoted to endangered animals; some create jackets and down jackets from recycled plastic bottles, and the sustainable fashion designer, Elena Denisova, not only builds on conscious consumption of the philosophy of her own brand but also actively introduces a new trend – a unique eco textile trend. 

Already the first collection of graduates of the British school of design has amazed the experts with her deep knowledge of the subject and her original developments. Few young designers have combined so masterly in one product with completely different textures. For example, the author’s top, with laser cuts, replicating the root system of flowers in the desert, consists of three layers: an ornament, created by laser cutting on the fabric with the help of embroidery machines, is combined with thin shimmering cotton, symbolizing the heated in the sun sand. The thin cotton lining ensures the piece fits comfortably and is comfortable to wear. And don’t let the complicated descriptions scare you. In fact, it’s quite formatted clothes for every day, which millennials and representatives of the next generation of zoomers appreciate.

Comfort and convenience are other principles that define the work of Elena Denisova. The young brand Helen Stracta founded by the designer, presented a collection of technologically perforated mesh made of recycled materials. It does not require ironing and ensures an impeccable look even with frequent washing. With this heavy-duty material, which perfectly “breathes,” Elena Denisova creates jackets and skirts that can easily restore their shape after 24 hours in the suitcase, after 10 hours in the plane seat, and after 4 hours in the conference room. For a modern person who changes a car for a train, it is a real salvation in any situation. That’s why Helen Stracta’s clothes are chosen with pleasure by the young active generation, which is not accustomed to sacrificing convenience for the sake of fashion but appreciates authenticity and exclusivity. Simple, clear silhouettes, primary colors, unusual fabrics, and versatile stylistic solutions fit perfectly into various closets. In addition, it is durable clothes, which will serve their owners for many years, and thus will reduce the number of discarded clothes that have lost their appearance, and supports the idea of rational consumption. 

The unusual, practical clothes made of high-tech fabrics are appreciated not only by customers but also by recognized gurus of the fashion world, who called Elena Denisova an “ambassador of the fashion industry of the future.” And these are not just words. One of the confirmations of the designer’s expertise in high-tech fabrics became numerous offers of cooperation. Among the most unusual was the invitation of Elena Denisova to give a course of lectures for the employees of textile industries in Russia, factories in Europe, Japan, and China. Further, there were speeches at specialized forums and conferences, popularizing sustainability philosophy in professional circles.

Searching for new solutions for recycling and reusing organic fabrics, creating original images from the author’s textured materials, and producing demanded collections supporting the idea of rational consumption allowed Elena Denisova to make a real fashion revolution and set a new vector in the future development of fashion. The next step in this direction will be working as a creative designer and designer of new textures Helen Stracta with the famous American rapper JT Money. Within the framework of this collaboration, we will launch our own clothing brand JT Money, the recognizable symbol of which will be the new, unusual textures and accent prints invented by Helen with the help of phrases and words from the musician’s songs.

Elena Denisova is a sustainable fashion designer and the Helen Stracta project founder. She was one of the first in Russia to fully concentrate on creating designer collections exclusively from non-standard, complex, technological fabrics. Her diploma collection at the British Higher School of Art and Design revolutionized the fashion industry and interested the public in her unorthodox approach to fabric selection and combining textures in the basic models of women's closets. Creating her clothing collection Elena Denisova experiments with different textures and fabrics and studies and applies new technologies in textile production. Elena is called a fashion industry ambassador due to the fact that she successfully integrates the fruits of scientific and technological progress into the modern fashion industry. She creates stylish and quality garments with the care that nature does not suffer from the adverse effects of production.