How to improve your eCommerce performance using social media
Billions of people in the world are connected to social media. They are on one or multiple social media platforms that make social media best for you to market and advertise products and services. Many companies are missing out on this effective way to expand their sales.
Social media platforms have a big user base, and due to that, you will be able to reach many potential clients, which will help you improve your brand’s e-commerce performance. You can build brand awareness and possibly generate some traffic also.
Although it is not as simple as it sounds, simply posting pictures won’t work for your brand. There are strategies that you need to put to get better conversion. If you are struggling with website traffic, digital marketing agencies will help you reach out to customers via social platforms. Here are some constructive methods you can use your social media to improve your e-commerce performance.
Choose the right social media platform.
Before pouring down your energy into social media that cover all from Facebook and Twitter to Instagram and Youtube, you need to consider which platform is best for you as you don’t want to waste time that doesn’t fit your product. For example, Facebook is now elderly; almost every youth tends to use Instagram and Twitter more often.
Most e-commerce businesses now know the importance of buyers personas, or we can say that they have a clear idea of their targeted market. You need to know this for many reasons, and this thing doesn’t involve social media strategy. Using all of the platforms to reach a larger audience is a good idea, but you can limit it to two so that you can dedicate your efforts fully to those platforms.
We know that every social media platform works differently and has unique functions. They have a different reputation, different communities that may not be appropriate for the people you are trying to contact. It also precisely narrows down the content you will be putting out, so choose social media platforms wisely. It’s vital to understand who uses what platform and comparing that data to know your targeted audience.
Capture visual attention with images and videos
With post engagement, you get to know your potential customer, promote your brand, and improve post reach as well. Instagram and Facebook favor posts that receive plenty of likes and shares. If you are creating a post that receives likes, you are improving your chance of being seen.
Now you may have a question in your mind: how can e-commerce companies follow this approach? Try using content to communicate with your audience. The current ranking content types are videos, images, and then text. Nobody has time to read long text; mostly, they are going to find media that is more interesting and eye-catching. Due to this, Twitter has a wide audience as everything is concise, short, and eye-catching.
Each social media platform supports differently. No matter what format you chose, it has to be attention-grabbing. Videos are one of the most influential media currently. Business owners opt for this media as it attracts more traffic. You should keep in mind that the video is of top quality, and you will be happy to see your business grow. If you decide to post an image, then make sure the colors are bold, and letters are huge enough so that people can read it without a struggle.
Paid advertising on social media platforms
Sometimes, if you do not have a significant social media following, you will not be able to reach an ideal audience or huge client base. In this case, it is a smart choice to invest in social advertisements. For example, apps like Facebook, Instagram, and Twitter offer options for ads that boost your online appearance and traffic. Using this strategy will draw user attention and attract new customers.
Instagram has excellent tools for marketing, such as video ads and carousel ads. In contrast, Facebook offers the most diverse set of ad formats. You have a choice of photos, videos, carousels, canvas, and even a slideshow. It allows you to shape your content in any way you like. Also, many platforms are available that define your audience based on gender, age, and location. When your campaign is customized, then you can reach potential customers and be able to improve rates.
Engage with your social community
What’s better than sharing something on a brand account and seeing your comment get a nice response? Social media platforms make it possible to communicate directly with your clients. It improves the rate, so you should try engaging ways to connect with them. Offers and discounts attract many new clients.
Promote and gain valuable customers; contests are fun and affordable ways. It is implemented in a variety of innovative methods and results in greater visibility. It is also essential to create a sense of urgency, so people take action faster and buy faster. Because they feel that if this chance is lost, then they miss out on something high. At different times of the year, run this type of contest, and improve your e-commerce conversion rates by engaging with users. You can also use a tracker to see how these campaigns are boosting your business performance.
Use analytics and well-timed posts.
Without analytics, your marketing strategy cannot be complete. It is a key that helps you analyze the effect and plan your brand’s future. Using analytics in social media will gauge effective ways your strategies work and show you where you need to improve eCommerce conversion. Tools like Serpbook google rank trackers are essential to help you in conversion progress.
Posting the content at the best time is very important. You can use data that is available online to find out the active time of your most followers. It varies from app to app and also depends on people’s online activity throughout the day. Even posting frequency can matter as on some social media like Facebook, posting once or twice is enough, but on platforms like Twitter, people want to hear from you more often.
Conclusion:
Social media has brought change to the way people interact with each other and with companies. These are the best practices you can use for improving e-commerce performance and can innovate by yourself. Social media platforms consistently come with features that keep users engaged. So you can use those ways to make your sales funnel more attractive and take advice from experts like digital marketing agencies in Houston and evaluate what works for your business.
