SEO WEB DESIGN – WHAT IS IT?

SEO Web design as the title suggests is an amalgamation of website design and SEO. There are some strong reasons why you should use a company that is Online-Marketing Webdesign SEO expert in SEO and website design. To explain this further we need to break down what is website design and what is SEO

Web Design

For the dedicated web designer, designing a website is every about the look with considerations given to how substantially the design communicates the message. The use of graphics and the typography is there to support the core communication.

Many web designers come from a graphics background and hold on to a basic grasp of the code behind the design and may depend strongly on web design packages such as Dreamweaver to help them produce the end product. Many of theses designers are able to produce designs that a visually very attractive

SEO

For the SEO its every about the traffic. Getting visitors to your site they rely on statistics and conversion rates. From a design point of view it’s all about making it easier for the search engines to crawl and index your website.

The skills of good SEO’s should never be underestimated as they can help a business thrive by delivering targeted visitors, identifying search trends and even newborn markets.

SEO Web Design is…

When you combine these two disciplines, what you get is a web designer’s that can produce great looking websites while creating a design that is optimised to produce great search engine results.

On page optimisation is easier as the site structure is designed to place the most relevant content higher up in the page.This is where SEO web design comes into play. As a rule of thumb, the closer to the top of a page a word or phrase is placed the more relevant it is to the search engines.

Image optimisation

The optimisation of the web images this is done by the use of file names, title text and alt tags this can be used to support the overall website theme

Linking text optimisation

Optimising the way the pages are linked by the use of keyword rich links as opposed to generic terms like “home” or “about us”

Conclusion I hit done my best to discover the basics of why SEO web design is so crucial to long term success of any website. As you can see there is more to website design then just making things look nice or getting traffic. For a website to work it has to appeal to the senses as well as the search engine algorithms. Striking a fine balance between the two gives SEO web design it’s strength.

SEO Web Design – The Two Disciplines Go Hand in Hand

If you are in the process of re-designing your website, or you are a website designer, SEO should always remain in the front of your mind as a vital part of the process. Too often designers and SEO experts clash, when in reality the two disciplines should always go hand in hand – and SEO and web design should be talked about in the same breath, from the beginning of a development.

SEO web design is basically just good website design – after all, if you build the most ‘wow’ site in the world but nobody can find it short of remembering and typing the URL in, what’s the point of that?

What Makes Good SEO Web Design?

Steer clear of the splash page containing a huge banner image and a ‘click here to enter’ – this is becoming less common in website design and thankfully so, as they pretty much block website spiders. A site’s homepage will be the most frequently indexed page usually and if it’s a ‘fancy’ splash page, they won’t find your internal pages either as the linking structure won’t be in place.

Too much image and flash content throughout does not make for good SEO web design, as search engines generally can’t read this content – and if keywords are used within images and flash, this is a real problem. Same goes for ajax content – if a web designer implements a considerable amount of ajax, particularly for navigation, yes it leads to a more seamless experience but because it is loaded dynamically it is not searchable via the search engines.

There are other numerous basic but key elements Online-Marketing Webdesign SEO excellent SEO web design comprises of, and should be in place from the get-go – using well thought through content and keywords, alt tags for all images, and fundamentally well-written code, amongst others. Additionally, every page should have a unique title tag to make clear to the search engines that each page contains different content.

A Long-Term Relationship

A well-designed website will improve the user experience and in turn the sites credibility – from the day it launches it will work harder to get further up the rankings. If you are a website designer who knows the fundamentals of SEO or a search professional who knows a good website when they see one, this will broaden your service offering to clients.

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