WHAT TO LOOK FOR ON A PRODUCT REVIEW SITE

Product review sites abound on the internet, but they are far from all equal in terms of honesty and integrity. Many product review sites may seem unbiased at first, but closer inspection reveals their true intent: to only promote products cheaply so they can make money through affiliate links.

Here are some ways to gauge whether a site and its Produkttests owners are in it just for the money, or whether they’re offering honest, truly unbiased, consumer-facing product reviews:

Who operates the website?

A real review site will have an About/Bio/About page that states who owns the site (and often why they started it). ‘ Reviewers, although their only intention is to recommend any product they write about.

Are the reviewers or site owners buying the products themselves?

This is a critical factor in the integrity of the review. Just as with scientific studies, there is a strong tendency to positively bias a product unless the reviewer paid for it themselves. The fact that a reviewer pays for the product(s) themselves speaks volumes to their impartiality and ability to remain objective throughout the review process.

Does the site review a range of products or just one?

A site that reviews a variety of products is more likely to be neutral and a true review site than a site that only reviews a single product. Why would anyone go to the trouble of making a website for just one product and then give it a negative review? Of course, the review will be positive (although sometimes they throw in a negative comment or two to give the appearance of being impartial).

Single product websites are popular with affiliate marketers because search engines place great importance on using keywords in the domain name (URL title). So if the product being reviewed is Acme List Building Secrets, then use a domain from AcmeListBuildingSecretsReview. ‘ usually gives this website a higher position in the search engines.

Do reviewers have nothing but positive things to say about the products they review?

A truly neutral product review site will contain both positive and negative reviews. When all the reviews on a site shine and every product is recommended, there’s a good chance the reviewer is serving their own best interests and not those of the consumer.

Does the review headline use the word “scam”?

This is a classic tactic used by many unscrupulous reviewers to use keywords in the title and give the appearance of bolstering the trust factor. An example headline might be “Is Acme List Building Secrets a scam?” – because it uses the keyword phrase in the title, and Technik-Produkte that phrase reflects what people type into the search box when they have questions about a product.

These are just a few key factors to look for when assessing the integrity of a product review site.