Is Your Brand Being Heard? How Sonic Branding Can Help Expand Your Company’s Reach
If you ask some people, “what do you think is useful business marketing?” you will get a wide range of answers. From social media management to celeb endorsements and a positive brand image. However, only some will answer “sonic branding.” The term is probably totally unfamiliar for most, yet they would still identify sonic assets when exposed. So, what is sonic branding? Sonic branding is a holistic and strategic approach to using sound and audio elements, ensuring your brand is heard and seen. Let’s know more about what is sonic branding, and what sonic assets are, is it worth investing in it?
Sonic Branding Focuses On A Lesser-Used Sense When It Comes To Advertising
People are more focused on visuals. Most of the time you spend on activities like watching television or playing video games is inherently sight-based. Taste and smell are used outside the food and cosmetic industries, and touch is tough to utilize outside the clothing industry. That leaves hearing: the sense that sonic branding appeals to and the drastically under-utilized sense. Hearing doesn’t need your full attention. This is why sonic branding studio is so helpful. It appeals to an underutilized sense in terms of advertisement and only requires someone’s full attention to succeed. A successful sonic asset will often stick in your memory even without you trying to remember it.
Audio Brands Are Often Subconsciously Recognisable
Whether at home or out, something as iconic as the Mcdonald’s logo, for instance, will instantly catch your attention. The same is about sonic branding, meaning that if you listen to a specific tune or note, you may immediately associate it with one particular company. This is a compelling method of marketing. If your brand is easily recalled on the spot and associated with a unique sound, your clients may think about you constantly. Every time they do something vaguely similar to your sonic asset, your clients will think of your business.
What Makes A Great Sonic Asset?
A great sonic asset must be effective at three main things:
- Appeal
- Personality
- Memorability
Appeal
A sonic asset should appeal to the audience. Dismiss a few notable outliers; sonic assets must be liked by those who will listen to them to be successful. This means they should either sound professionally made, give off positive connotations, or both.
Personality
A sonic asset must also be reflective of your brand for people to think of your company when they hear it. Certain ideals of your business require to be expressed through sound – for example; a mechanic may want to have more metallic sounds take center stage in their sonic asset.
Memorability
A sonic asset needs to be remembered to be effective. Most sonic assets work because people sing or hum along to them subconsciously. If your sonic support is too long, doesn’t follow a tune, or is produced poorly, no one will care to remember it. You can take the help of an original music studio which delivers complete music, sound and voice solutions tailored to your identity and brand.
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