Big Data Helps Banks Provide Unique Customer Experiences, Not Just Segmentation
The mobile platforms of the different companies are designing ways and means for its users to truly appreciate their product’s services option in mobile banking supported programs. Different countries have seen the efficiency and convenience of using mobile banking as a medium for accessing digital bank accounts. More subscribers will exponentially multiply around the world as the new banking presents itself as a tool for m-wallet and money transfers USD Account UK.
Different groups have predicted a rise in population of mobile users accessing their hand held phones to transact business with their banks and accessing digital bank accounts. Yankee Group in its June, 2011 update predicts 500 million mobile banking users worldwide in the year 2015. With a current 27% of survey respondents leaning towards mobile banking rather than the commerce side, platforms are indeed improved and should be dynamic to constantly address the growing needs of its subscribers.
Over the years, banks of all sizes and shapes optimized a lot by adapting to IT / ITES (IT Enabled Services) and they have achieved varied degrees of success. However, due to lack of focused and longterm approach, creation of disjoined systems, rapidly changing business and operating scenarios, etc., the intended goals might not have been fully realized. Some of those “failed” initiatives could have been driven by the institution’s urge to be an early adaptor of a technology or trend (betting on a wrong horse). On the contrary, we might lose a huge opportunity, if we don’t recognize and bet on a winning horse. So, the trick is betting on the right horse, at a right time – i.e., when the odds are low. Typically, industries use what is called a Hype Cycle to evaluate a new technology or trend. If you are interested to understand what is a “hype cycle”, please see Gartner’s methodology. I will try to string together some of the key aspects of Digital Banking, as unlike most of the buzzwords, it is neither a single service nor a technology.
What’s more, the recent deluge of smart phones has meant that many customers are not only able to access their bank account from their home computer – but they are also able to make payments or check figures on the go. Many of today’s smart phones have all the functionality needed for people to log into digital banking from their handset. Some banks have even created apps that are designed specifically to make it easier for people to interact with their bank accounts while on the go.
All businesses have come to realize the benefits of outsourcing their non-core activities including digital transcription. Performing transcription in-house is not easy. You would need to have the entire infrastructure set up for it and also hire a skilled and experienced team of transcribers who are proficient in providing efficient documentation solutions for your particular niche. Outsourcing your digital transcription can help you avoid all these hassles, leaving you with more time and resources for your core operations.
A professional firm would have secure modes of file transfer such as an FTP server that you can access to upload your audio files. The transcriber would download these files and produce accurate digital transcripts. A reliable transcription company would have a multi-level QA process in place to ensure that the quality of the final output.
Such activities used to be the preserve only of the corporate data processing professional. But nowadays anyone will be able to perform any of the above activities as long as the software provided the means of doing it. Online banking services are now looking towards an increasingly complex future: it is to be hoped that the security issues will keep pace as well.
Nowadays, most banking and financial institutions, if not all, have online presence in terms of banking and financial services. Trustmark is no exception! With their online banking services, the bank is as close as your computer, wherever you may be. It’s the one tool that you need to manage your personal finances in an efficient manner, 24 hours a day, 7 days a week, 52 weeks a year.
Even if you only have one bill to pay, signing up for the Trustmark Online Banking service is still a good idea. But then, I doubt you only have one bill to pay each month. If you’re like most of us who have our electric power, natural gas, and water utility bills, your credit card bills (of course you have more than one credit cards), the store cards, the rent or mortgage payments, the phone & internet bill and your cable or satellite TV bill – that’s definitely a lot of bills to pay and a lot of deadlines to remember.
You can sit down and write out a check for each one, insert them in an envelope, make sure you have a postage stamp and look for the nearest mail drop box or post office. On the other hand, you can just turn on your computer, click on the billers you want to pay and click send – easier and less stressful way with online banking service. With Trustmark Online Banking online bill pay service, you no longer have to worry about writing out checks and mailing it.
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