Communications, Media Operations, and Marketing Guide
Digital marketing the GCC can be an ultimate marketing tactic due to several important factors. Internet: The GCC countries are digital empowered with approximately 92% of Internet penetration in accordance with 2020 statistics from Internetworldstats. Whilst the worldwide rate stands at 54%, the Gulf countries are way ahead of numerous global markets best digital marketing agency in dubai.
Social Media: The GCC has one of the highest rates for Social media users. According to statics the UAE and Qatar have the world’s highest rate at 99%, while the rate is 98% in Kuwait and 92% in Bahrain. Saudi Arabia, the largest market with GCC, has a large number of actives users with 12 million Instagram users, 11 million Twitter users, and 14 million Snapchat users.
Digital Ad Spend: Digital Advertising is developing rapidly in the GCC market within the last few few years. The total digital ad spend is expected to reach USD 6.51 billion in 2020 in the MENA region with the largest share of spend targeting the GCC. Programmatic advertising in Dubai is on the rise because of the massive demand from multinational firms in the city which considered the home to headquarters in the pan Arabic region. Internet giants and digital agencies are considering Dubai as the important thing access to the region when it comes to the advertising dollar.
Initially, there are numerous confusions and misconnections about the gulf region. Hooking up with an area agency through some ads is the most frequent mistake I keep seeing in this market for a decade now. However, digital marketing is highly competitive in this “red ocean” spot of the world.
It is wise to stop thinking about advertising and begin with conducting market research and strategy. Business owners tend to truly save the full time and budget that’s spent on conducting strategy, and this can be a fatal mistake. The initial marketing investments that arrive in the region usually are wasted.
Start but dividing the GCC marketplace into countries and even major cities “Dubai, Abu Dhabi, Doha, Al Riyadh, Jeddah, etc.” and explore the demographics of expats density versus locals, your competitors and market needs. It is really a mistake to go through the GCC market together local market. As an example, the expats dominate cities like Dubai where you must rely on English content. Saudi Arabia has the best amount of expats with 32%, however, the purchasing power can differ between cities. Market research is an essential investment for companies and startups in the GCC. It allows effective targeting and filtering for the segmentation as well as the capability to compete successfully.
This results in the conclusion that Middle East consumers and Arabs in the GCC aren’t fast movers when it comes to new ideas or services. They consume new ideas slowly and they are waiting till they see high demand inside their community. Understand the persona of one’s targeted segment before creating a digital marketing strategy. Concentrating on building a reliable and outstanding brand image is the important thing to access this market.
Setting up the digital marketing for the GCC requires focusing on a localized approach. Ultimately, there are numerous factors that could define your tactics and strategic approaches such as for instance budget, marketing resources, market research findings, industry, and technology. Whether you are hiring an electronic marketing team or an Arabic marketing service provider, it is important to get local experts. However, in the next steps, we shall concentrate on the common factors for a digital marketing strategy in the GCC and Arabic countries.
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