Best Way for Video Marketing

Did you know that your competitors are already using video marketing in their content strategy? Don’t miss out on including it too!

Video marketing is the use of videos to promote and disseminate a product or service on digital channels. This brings enormous benefits for a brand.

Stay until the end of this post and discover how to sell through videos!

Video marketing

During the pandemic, Tiktok became the most downloaded and used application by internet users internationally. This marked a before and after in marketing strategies and completely changed consumer habits, both in online purchases and in digital content.

We can see all of this reflected in the results of the latest HubSpot survey. In it we can see that 55.11% of users consume opinion videos and 53.41% look for tutorial videos when they are interested in a product or service before making a purchase decision.

Companies are aware of this fact, which is why they have included video marketing in their social media strategy. In fact, a study carried out by Wyzowl reveals that 86% of companies use video as a sales tool.

Therefore, today we can say that video marketing has dominated social networks, since native video platforms such as Tiktok and YouTube have been joined by social networks such as Instagram and Facebook , which are focusing on the video format with the famous ” reels “.

From our advertising agency in Seville we believe that it is essential to include videos in your digital marketing strategy if you want your business to be visible on the internet.

Video Marketing Trends

Here we present the video marketing trends and formats for you to succeed on social networks:

short videos

Short videos have predominated as of 2020 thanks to TikTok.

As we mentioned at the beginning, two years later, the applications have been updated to give more importance to short videos. In addition to TikTok and Instagram Reels , we now also have YouTube Shorts , a vertical video format limited to 60 seconds in length. Also check: Descargar videos de Facebook

Short videos are clear and direct, which is why they are very effective when it comes to advertising a product or service, since they manage not to saturate the user with advertising and effectively transmit the brand’s message.

Include a CTA if you want to sell directly

We must make things easier for the user if we want them to have a good shopping experience , therefore, we recommend that you add a pop-up purchase button to the video. This button takes the user to the page where they can complete the purchase process.

Videos with CTAs are very useful to  increase the click-through and conversion rate , since they are a common thread towards the purchase. If the user is ready to buy, we make it very easy with just one click!

Live videos

Although the format already existed before, live video also grew from the confinement.

In this context, it was an essential resource for brands, artists and influencers to keep in touch with consumers.

The success of this video marketing trend is due to the fact that it connects with the user immediately and emotionally, making them feel present.

For brands, it presents the following benefits :

– Interaction with the target audience

– Users watch live videos 3 times more than those that are previously recorded

– They are very profitable videos, since it is not necessary to invest in production and editing

– Once the video is broadcast, the recording can remain in the application and continue to increase the reproductions

– It is a perfect format to solve user doubts, present brand news or make demonstrations

In short, as you have seen, there are more and more users who prefer to consume video content, so we recommend that you implement everything that we have told you about them so that your brand grows on the internet in a positive way and not stay behind

Advertising agency

If what you are looking for is to create emotional ties and establish lasting relationships of trust between your brand and its audience, video marketing is the best option.