8 Features Every CRM Software Needs to Have
Today’s world calls for dedication and the use of cutting-edge technologies to manage and deliver exceptional customer service. You might find that your business deals with thousands (B2B) or even millions (B2C) of customers as the consumer base becomes increasingly global. The problem is that all customers expect to receive individualized service to know that you value their patronage.
Today’s world calls for dedication and the use of cutting-edge technologies to manage and deliver exceptional customer service. You might find that your business deals with thousands (B2B) or even millions (B2C) of customers as the consumer base becomes increasingly global. The problem is that all customers expect to receive individualized service to know that you value their patronage.
What CRM modules does your company require the most?
Contact Administration
CRM’s ability to assist you in fostering a closer connection with your customers is one of its key features. Whether it’s your first or 1,000th customer, a CRM will organize all the information about them in a categorized database.
You can gather information about every customer, including names, addresses, demographics, social media accounts, transaction history, relationships, and communication history, with a CRM’s contact management feature. Since the program will display your needed search with just a click of a button, you no longer have to worry about navigating through hundreds of columns of information.
Additionally, the ideal contact management system should send you follow-up reminders and distribute crucial client insights among various departments. According to some studies, CRM implementation can boost customer retention rates by a whopping 27%.
Lead supervision
Knowing a potential customer is useless to a company unless it results in a sale. Here is where CRM’s lead management feature is useful. A CRM solution can increase sales conversion rates by nearly 300%, according to Cloudswave. This is because the CRM analyses each customer’s buyer stage and presents you with the prospects who are most likely to become final customers.
Lead management should be a vital component of any CRM you intend to use. Your potential customers no longer need to be manually sorted by age or demographics because the program takes care of everything. Additionally, rather than using a generic metric to rank your leads, you can use a specially designed CRM for your company.
An easy-to-use interface
Every time new software is implemented, the user must start from scratch and learn it repeatedly. Therefore, the best CRM Software Development Company In India would be simple for all your employees to use. Recently, custom CRM programs have enabled interfaces to be as simple to use as some of their current apps. Features that are easy to use, simple to learn, and intuitive can accelerate the company’s growth.
A study by Inside CRM found that ease of use was the top consideration for 65% of CRM users when selecting CRM programs. The program becomes much heavier and more complex due to the addition of pointless features, making the employee learning curve much steeper.
Cellular CRM
Smartphones have quickly replaced large, slow computers in terms of technology. This holds not only for your clients but also for your staff members. You can read about the significance of your CRM’s mobile usability in a study done by Innoppl Technologies.
According to the study, only 22% of sales representatives using non-mobile CRM have met their goals, compared to 65% of those who have adopted mobile CRM. As a result, one of the fundamental components of any CRM software is mobile accessibility.
Automating the Sales Process
According to Nucleus Research, adding CRM can reduce a sales representative’s sales cycle by roughly 8–14%. This is because most sales work entails time-consuming tasks like sending follow-up emails, making phone calls, sending bulk emails, and synchronizing contact and email information. These CRM modules make it possible to automate all the tedious work and free up your staff members’ time. In the case of start-up businesses that have less manpower to invest in repetitive tasks, this CRM function is crucial. Employees can use their time and energy in the interim to develop innovative plans and new product concepts.
Numerous studies show that the results of using Offshore Software Development Company In India have been quite dramatic. According to Nucleus Research, the average return on investment for CRM is $8.71 for every dollar spent. This turnover rate is hardly ever observed in the cutthroat economy of the present decade. According to consulting firm Accenture, a mere 10% improvement in 21 CRM capabilities increased a $1 billion company’s profit by between $40 and $50 million.
Email Advertising
Email marketing has the best return on investment of all the marketing techniques. According to estimates, email marketing generates a return of $40 for every dollar invested. Due to these astounding returns, businesses now plan to devote more than 60% of their budget to email marketing alone.
Email marketing ought to be a crucial component of your CRM. This component will enable you to reach a larger audience with your campaigns and advance your company in the competitive market. You can follow the progress of the sent mail by using the email marketing feature of a CRM. This greatly facilitates your ability to send follow-up emails. You can better market your new products to the target market it serves by integrating the email feature with Custom Software Development Services India.
Management of Quotes and Orders
This CRM feature can be useful if your business relies on back-and-forth communication with customers. A simple search option would put the necessary information at your fingertips rather than requiring you to manually enter all the quotations or comb through the previous orders.
Additionally, because the interactions can be easily tracked and viewed from the database, moving cases from one department to another is made much simpler. The additional time can be used to create successful marketing campaigns and successful strategies. According to a recent survey, using CRM software boosts sales by 29%, sales productivity by 34%, and sales forecast accuracy by 42%.
Dashboards and Reports
Reports no longer need to be revised and updated frequently. The CRM’s Reports and Dashboards feature automatically displays the statistics in a captivating and visually appealing way. The CRM can instantly update all the information related to your reports, saving you the time to review the new information carefully.
The development of a dashboard enables multiple users to access the reports via different portals. CRM’s Dashboard feature facilitates and speeds up communication between various departments. The parties can simply log in to the portal and access the necessary information rather than manually sending reports to each department involved. According to LinkedIn, more than 64.2% of businesses that use CRM acknowledge the role that Top Software Development Company In India play in enhancing and expanding their operations.
Final Words
There is no shortage of off-the-shelf (OTS) CRM available today. You might wonder what advantages an OTS CRM has over a custom-made one. Simply put, is a more complex CRM necessary if your goal can achieve with a straightforward CRM with only the most essential modules? Would the additional unneeded features be worth paying more for if your company only required a few relevant features?
In addition to operating on a subscription-per-user basis, which is not economically viable for organizations expanding quickly, OTS CRMs also have a steep learning curve due to their irrelevant features. It wouldn’t help your staff work more effectively; instead, it would take time away from them that they could be spending on your main line of business.
Wouldn’t it be simpler to create an interface tailored to your company’s needs that your employees are most comfortable using to avoid the unnecessary hassle? And in terms of financial return, a custom-built CRM can outperform an OTS CRM in just 1-2 years.
Contact the Best Software Development Company In India immediately to discuss your business processes, and we’ll help you determine whether a Custom CRM will benefit you in the long run or whether your company would be better off with just an OTS CRM.
0