7 Ways to Repurpose Your Life Science Marketing Content
The consistent flow of marketing content intended for its prospects plays a crucial role for every life science company. To achieve this purpose, a life science marketing effort should invariably have a content marketing strategy that includes a periodic repetition of the message to its customer at regular intervals.
Since quality content takes time, effort, resources, and money to build, it becomes a herculean task to keep up with the requirements of the content calendar to provide a consistent flow of quality content that will be interesting and engaging to its target audience. Thankfully, there is a method whereby you can create and recreate relevant content consistently for your audiences by re-purposing your existing content in the life science realm.
Here, we will discuss seven ways to re-purpose your life science marketing contents that will save you time, energy, and money. It will also ensure that your contents have a consistent theme of the highest quality.
Turn Your Blog Posts Into An E-book
One of the time-tested methods to re-purpose your existing content is to select and group a few blog posts around similar topics from your blog or website and turn them into an e-book. You need to ensure that the blog topics you are choosing are centered around a similar theme so that it synchronizes with the overall theme for your e-book.
While creating the e-book, a little effort to edit and polish it to suit the e-book structure is needed. You would need to add an enticing introduction that will take the readers towards the main topics smoothly. Also, to make the impact last for long, you need to add an effective conclusion to end the e-book.
What more? Once your e-book is created, you can update each relevant blog post with a link to download the e-book. Furthermore, you can use the e-book on other mediums and platforms as a part of your company’s life science content marketing strategy.
Turn Your Webinars Into Short Informative Videos
Just like blogs and e-books, this is a very effective tool to re-purpose your existing content. As a life science company, you may have conducted webinars to provide valuable information to your niche audience.
No doubt, an hour-long webinar has a lot of information in it. All you need to do is edit your existing webinar video and create short videos, snippets of a section, or reels. It is a very effective way of marketing your product.
If you have a webinar explaining the audience about particular vital issues, you can use the snippets created from the webinar. You can also post these small videos on other platforms, social media, and relevant forums to inform your audience about the webinar and your products.
Infographic
Since life science is a factual domain, it gives ample room to create infographic content. As an infographic contains a lot of data, facts, visuals, graphs, etc., about various things in one single slide. However, you can trim your main infographics into smaller infographics focusing on only one or two aspects, graphics, visuals, data, or facts, and share them on various sites, forums, and social media.
While doing so, ensure that you link these infographics to the main infographics for interested audiences to delve deeper.
Publish Guest Posts
If you publish blog posts on your website, you can refurbish those posts and publish them as guest posts in different sites. You can reach out to media publications in the life sciences realm and other bloggers from your industry. Also you can partner with allied industry companies to publish your guest posts.
It is an excellent way to enhance your reach within your niche. It will create brand awareness for your products and improve the search engine rankings for your website, brand, and products.
Podcasts
Podcasts are a great way to inform and educate the listeners. However, you need to worry about the content that could go into creating a podcast. You may source the materials from existing videos and webinars and turn them into listenable audio files to publish as podcasts. You can also record your blogpost articles and e-book content and publish them as podcasts. In every case, you may want to polish each podcast with relevant opening and closing pieces to introduce the content and make an impact in the end.
Invariably, if you work with a clever strategy, you can re-purpose your blog post, videos, and podcasts for each of these mediums systematically and periodically. It will create a steady stream of information without being mundane.
Convert Manuals Into Checklists And Listicles
Life science companies live and thrive on technical facts and data. There is no shortage of technical content in the life science industry.
Technical manuals, white papers, and research articles often produced in the life science industry can become a good source in life science content marketing.
Rewrite Your Blog Posts
If you have already written an article, you are familiar with the flow and its matter. Now, tweak it and rewrite the same piece from a different perspective.
It is much easier to rewrite an already written article rather than start from scratch. It will also better inform your audiences and get a holistic understanding of a particular topic. A well-informed audience creates a loyal customer base too.
Wrap Up
Life science content strategy requires a unique approach to create a steady stream of information flow for the audience. If you find it challenging to incorporate creative ways to engage your audience, then try to consult a life science marketing agency. They will audit the existing content and create a workable strategy for the marketing team to provide enough engaging material for your customers to consume.
