7 powerful ways to extend your Instagram engagement rate
A high Instagram engagement rate is one among the foremost important metrics that a brand will search for when selecting influencers
A high engagement rate (ER) means your audience is genuinely interacting together with your content and therefore the quality of your posts are high. Brands want to be reassured that your sponsored content will resonate together with your followers, engage high volumes of their customers and drive them to action. this suggests the upper your engagement rate, the more brand collaborations you’ll secure.
How are engagement rates calculated?
Your ER is decided by two things: the amount of post engagements you get and your follower count. Instagram has confirmed that the foremost important post engagements include Instagram comments, likes, re-shares and views. These metrics, calculated in together with your follower count, determine your engagement rate. You can also buy Instagram comments for your page.
Skip past the maths and establish yours by using your Vamp app. Head to your Profile and voila! Your engagement rate is prepared and available for you to see . There’s also many trustworthy online tools like Hype Auditor, who do the calculations for you.
What’s an honest benchmark to follow?
There’s tons that factors into benchmarks, like the amount of followers you’ve got and your niche, so it’s a difficult question to answer. Macro influencers tend to possess lower engagement rates compared to micro influencers, and fashion creators won’t generally have an equivalent average engagement rates as gaming influencers. you’ll inspect the typical post engagement rate for every individual industry here.
However, we propose having an engagement rate of a minimum of 2%-3%, regardless of your niche or following. This benchmark is what tons of our clients search for as a minimum requirement when selecting their influencers.
How do I increase my Instagram engagement rate?
The all important question, and that we have the answer! There are many strategies you’ll experiment with, but speaking from experience, here are the ten most powerful ways you’ll increase your Instagram engagement rate.
#1 Create carousel posts
If you’re getting to share an in-feed post, make it a carousel. It’s proven they receive a better engagement rate, compared to single in-feed images and videos. They attract even more engagements when all 10 carousel slides are used.
You can use a carousel post to share before and after photos, photo dumps and tip-based threads. Use these posts to share the maximum amount information and detail as possible, that way you encourage your audience to save lots of the post for later, boosting your engagement.
#2 Give your Instagram handle a face
If it works together with your niche, you ought to make the trouble to point out your face throughout your Instagram content. Instagram posts that feature a person’s face are 38% more likely to receive likes and 32% more likely to draw in comments.
People like people. Your followers want to be ready to connect an Instagram handle to a face. It feels more personal which suggests they’re more likely to interact together with your content.
#3 Time your posts wisely
Post at peak times once you know the bulk of your audience is online. The more people that see your posts, the more engagements you’ll likely receive. Learn what your peak times are by checking your follower analytics.
Your insights tell you what day of the week and what time of the day your followers are most active. Also confine mind where the bulk of your audience is found , to make sure you post during their local hours. this may assist you schedule your content at a time which will maximise your engagements. Learn more about why you ought to schedule your content here.
#4 Use Instagram to its full potential
When went accept Instagram, they confirmed that the foremost successful influencers on the platform use all of the app’s features available to them. This includes in-feed posts, Stories, Lives, IGTVs and Reels.
The more you employ Instagram, the more engagements your account will receive. And yes, ding, ding ding, your engagement rate gets a pleasant big boost from all those follower interactions.
#5 Use your captions to interact followers
Keep your audience on your post for extended by giving them an enticing caption to interact with. Not only will you extra connect together with your audience, but you’re more likely to urge them to interact if your caption encourages them to love , share, save and comment.
Keep the primary line attention-grabbing with snappy language, emojis, capitals or extra space between letters. Try adding value and use your captions to supply mini blog-style ‘how to’ guides. Include dot points to assist followers stay focused. It’s also an honest idea to ask an issue towards the top of your caption to encourage your followers to share their opinion or answer within the comments. Learn more about the way to keep your audience engaged with longer captions here.
#6 Use relevant and researched hashtags
Hashtags are an excellent tool to use to expand your reach, place your content ahead of more people and increase your engagement rate.
Use your limited number of hashtags wisely and only add ones that are relevant to your content. Don’t use #stopmotion on a time-lapse video. And don’t forget to use calendar-specific hashtags such a #WorldPhotographyDay and #WorldSocialMediaDay. These will insert your content into trending social conversations and help boost your engagements.
Also, remember to try to to your research. make sure it’s a trending hashtag and employed by many other creatives. If members of your audience follow the hashtag then that’s also an excellent sign. And confirm you check what hashtags other creators in your space are using in their content. Learn more about the way to use hashtags on Instagram here.
#7 Share interactive Stories
Instagram’s Story feature features a whole suite of stickers that allow your audience to directly interact together with your content. one among the simplest ways to grow your engagement rate is to use these stickers on a weekly basis.
The poll, question, countdown, emoji slider and quiz stickers are all excellent tools to assist encourage audience interactions and drive your engagement rate to a replacement level. Learn more about the way to use Instagram’s Story stickers here.
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