Video marketing is a trending marketing technique that garners you much better ROI compared to other digital marketing strategies. An explainer video is a part of video marketing that helps you to breakdown complex ideas into simple and easy-to-understand visuals, which helps facilitate faster decisions. It is a visual content medium that is highly engaging as it is concise and to the point, usually not more than a few seconds.
More often than not, it also provides quick solutions to problems like explaining how a product can help you do a task faster. And all these reasons are why explainer videos have become such a popular marketing tactic amongst businesses. Below we have shared the top 7 benefits that businesses can obtain by creating an explainer video. So, without further ado, let’s begin!
Benefits of Explainer Video For Your Business
Generates Visibility: If you have just started your online journey, then one of the best ways to promote or increase brand awareness is through explainer videos. A video can convey your brand story much more efficiently than text alone. It can help give your brand a human touch with the right script and voice over. The best part, explainer videos have a better click-through-rate, which makes them a powerful marketing tool that helps increase brand visibility.
Boost Engagement: Explainer videos provide visual entertainment while helping brands deliver the marketing message that they are trying to convey. It is an engaging content type that helps hold the attention of a user for a longer period, thus increasing engagement. This, in turn, helps boost your site’s dwell time and increases the chances of sales.
Easily Shareable: With the rise in social media, people everywhere love sharing interesting and informative content with their family, friends, and colleagues. A visually-stunning video with a high-quality audio and engaging script can be widely spread on the Internet if well-liked by your target audience. Also, it doesn’t have to be confined to just the social media site. You can use an explainer video on your site or upload it on YouTube. You can make your video content go ‘viral’ with the right target keywords, and all this will help boost your SEO activity.
Traffic Magnet: By creating video content, you are also improving your chances of driving more traffic to your website. With mobile searches slowly overtaking desktop searches, videos are the top content that users search for online. Also, a user would rather watch a video than read a block of text that explains a product or service. Thus, one of the easiest ways to retain existing customers as well as generate new prospects is by creating an explainer video. It is a traffic magnet that will get you a large number of views and targeted leads.
Higher Ranking on Google: Videos have become an integral part of various marketing campaigns. This has resulted in it being placed at the top of the search result for relevant search queries. Also, since videos improve user experience, Google tends to rank video content on top. Thus, by creating an explainer video for your business, you’ll be able to rank your site higher in the search result. This will help you to get the attention of your target audience at once, which will help improve ROI.
Fits Anywhere in the Sales Funnel: As a versatile content format, an explainer video can be used for various purposes. From helping you generate leads through a landing page to getting more shares/likes/followers on your social media handles, an explainer video can fit anywhere in your sales funnel. You can embed it on your website’s homepage to retain customers or use it as a tool to garner more leads. What’s more, you can use it for your presentation, showing rather than telling clients what your company, product, or service can do.
Increase Conversion Rate: Apart from being cost-effective, an explainer video can also help you increase the conversion rate. According to research, up to 85% of customers are likely to purchase a product upon seeing a video. Likewise, an email with a video has a higher open-rate. Plus, as mentioned above, the more time a user spends on your site, the more likely they will make a purchase. This will ultimately help increase your revenue.
These are just a few of the benefits of explainer videos for businesses. Creating an explainer video has become quite affordable, thanks to the many powerful tools that are available. To make an impact, you need to create a powerful script and back it with high-quality images, professional voice over and crisp editing. This will help you captivate your audience instantly without having to get too salesy, which is a turn-off for most.
Thus, get started with creating an explainer video for your business today, and do share your experience with us in the comment section below.