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NEW QUESTION 44
A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?
- A. Ask members which types of tools and content they want more of.
- B. Increase engagement-type posts and use only new content to create engagement.
- C. Repurpose content by reviewing and recycling previous posts.
- D. Research and change the content types to align with the demographics of all community members.
Answer: D
NEW QUESTION 45
A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group’s admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?
- A. Create a joint moderation account with the name of the group
- B. Enter a list of potentially offending keywords into the moderation tool
- C. Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
- D. Make the team’s Facebook Page an admin of the group
Answer: D
NEW QUESTION 46
A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?
- A. Document the number of members and engagement statistics for the CEO to review
- B. Determine if members of the group are more likely to retain their monthly membership
- C. Survey members for positive community experiences to share with the CEO
- D. Post a poll in the community asking members if the company should close the group
Answer: B
NEW QUESTION 47
A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)
- A. Set up a Page button to increase online sales on the influencer’s website
- B. Position the influencer as a thought leader and charge speaking fees
- C. Implement a fee for members who post more than once per week
- D. Organize affordable community meetups to attend a live show of the influencer
- E. Comment publicly on sponsor accounts to propose a partnership
Answer: A,B,D
NEW QUESTION 48
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