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NEW QUESTION 25
A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?
- A. The poll
- B. The video
- C. The livestream
- D. The image
Answer: D
NEW QUESTION 26
A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)
- A. Mute members who repeatedly violate group rules.
- B. Use an analytics tool to determine which content is best to provide.
- C. Tag members in every topic discussion to encourage them to comment.
- D. Post applicable community guidelines and pin that post as an announcement.
Answer: B,D
NEW QUESTION 27
A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?
- A. Research popular content themes that may be relevant to the community.
- B. Ask community members to share their most memorable community posts.
- C. Review data for insights into high-performing content in the community.
- D. Survey community members for their most frequently asked questions about content themes.
Answer: D
NEW QUESTION 28
A new member of a parent group asks for advice on how to handle a bullying incident. The member’s question has been posted for several hours. No other members have responded.
What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?
- A. Recommend external resources about the topic
- B. Message some relevant members to ask them to comment
- C. Post a comment tagging other members who can help
- D. Repost the question as an announcement
Answer: C
NEW QUESTION 29
An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
- A. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
- B. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
- C. Share the rules and guidelines as a comment on their post and monitor for future violations.
- D. Remove the member from the group and delete all comments and posts from the last 30 days.
Answer: C
NEW QUESTION 30
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