Have you ever stopped to think about why certain websites appear immediately when you search online, yet others remain hidden in the background? It's simply a matter of how effectively search engines powered by artificial intelligence can view your website.
Today, as of March 2025, Google represented 79.1 percent of the global online search engine market, according to Statista’s report.
If your website isn’t catching AI’s eye, you’re missing out on visitors. This is where AI visibility comes in.
AI visibility refers to the extent to which search engines driven by artificial intelligence can locate, comprehend, and index your website.
Today, search engines are smarter than ever. They use machine learning and smart reading systems to figure out which websites are helpful.
Read on, and I’ll walk you through six easy steps to check and boost how AI sees your site. Let’s make your website the star of the search show, step by step, in a way anyone can understand!
Step 1: Check How Your Website Shows Up Online
If search engines can’t read your website, people can’t find it. The first step is to check if your website is visible to AI-powered search systems. Search engines like Google use AI to crawl and understand websites. If your site is hard to find, it won’t rank high. An AI visibility assessment starts here, checking if your site is easy for AI to spot.
Start With Basic Search Checks
You can begin by typing your website name on Google. Look for these signs:
- Does your homepage show up at the top?
- Are your other pages listed under it?
- Do the titles and descriptions look correct?
If your pages don’t show up or seem broken, it’s time to fix them. Your website might not be indexed properly, or it might be blocked by errors.
Step 2: Review Your Website’s Structure
AI reads websites like a book. If your pages are not in order, AI gets confused. Think of your homepage like the front cover. Your menus are like a table of contents. And each service or product page is like a chapter.
Here’s how to fix structure problems:
- Use clear headings with short sentences
- Make menus easy to follow
- Use links to connect pages
Focus on Page Speed and User Experience
AI pays attention to how fast your website loads. According to Google, websites that load in under 3 seconds have much higher chances of keeping visitors.
To improve page speed:
- Use fewer large images
- Avoid long videos that autoplay
- Keep your layout simple
Also, if users click and leave quickly, AI may think your site isn’t helpful. So, make sure the pages keep users engaged.
Step 3. Make Your Content AI-Friendly
Now, let’s talk about your website’s content. AI loves clear, helpful words that answer people’s questions. If your content is messy or boring, AI won’t show it to searchers.
Write Like You’re Talking to a Friend
Use simple words, like you’re explaining something to a buddy. AI understands short sentences and clear ideas. For example, instead of “utilize,” say “use.”
Add Keywords Naturally
Sprinkle words people search for, like “best pizza recipe,” in your content. Don’t stuff them in awkwardly. Write naturally, and AI will notice. Check your content with services like Yoast to ensure it’s AI-ready.
- Use short, clear sentences
- Include keywords that match what people search
- Answer common questions in your content
Step 4: Make Your Site Mobile-Ready
Most people browse on phones, and 65% of web traffic will come from mobile devices in 2025. AI checks if your site works well on phones. If it doesn’t, your ranking drops.
Test Your Mobile Experience
Open your site on your phone. Is it easy to read and tap? If text is tiny or buttons are hard to press, AI will notice. Use Google’s Mobile-Friendly Test to spot issues.
Quick Mobile Fixes
Make text bigger and buttons easy to tap. Ensure your site adjusts to different screen sizes. A mobile-ready site keeps AI and users smiling.
- Use large, readable fonts
- Space out buttons for easy tapping
- Test your site on multiple devices
Step 5: Build Trust with AI
AI wants to show trustworthy sites. If your site looks sketchy, it won’t rank well. Build trust by showing you’re legit. Add an “About” page with your contact info. Use secure links (HTTPS). A 2024 BrightEdge study found 80% of top-ranking sites use HTTPS. These steps tell AI you’re safe.
Get Other Sites to Link to You
When trusted sites link to yours, AI sees you as reliable. Write great content that others want to share, like helpful guides or fun facts.
- Add clear contact details
- Switch to HTTPS for security
- Create shareable, high-quality content
Step 6: Track Changes and Keep Improving
An audit is not something you do once and forget. AI systems change all the time. Google updates its ranking methods often. You should review your website every 3 to 6 months. Focus on:
- Pages that stopped showing up
- New pages that are getting traffic
- Keywords that lost or gained strength
You can write down your top 5 pages and check how they perform every few weeks. This helps you know what’s working and what needs to change.
Also, listen to your audience:
- What questions are they asking?
- Which pages do they visit most?
- Where do they spend the most time?
These answers help you keep your website helpful, fresh, and friendly to AI.
Wrap-Up
When you follow these six steps, you help AI find your website. You make it easier for search systems to read, rank, and show your pages to the right people.
These are small changes, but they bring big results. People trust what they find at the top of search pages. So make sure your website shows up there.
Remember, smart systems are always learning. So your website must keep learning too. Keep things clear, fresh, and real.
That’s how you grow your AI visibility the right way.