6 Reasons Why Your Business Really Needs a Mobile App
If you think custom mobile app development is solely for big shot business brands, you’re seriously mistaken. Get out of that mindset fast. Today, many small to medium businesses are jumping on the mobile bandwagon, fathoming the positive effects on company image and long-term prospects.
A successful mobile marketing strategy entails a lot more than just having a fully responsive website. Interact with several small businesses today, and you’ll soon discover many of them have designed their own unique mobile app, whether it’s your neighborhood coffee shop or downtown beauty salon. These rather humble businesses are actually way ahead of the curve when it comes to sound marketing strategy.
Need more solid reasoning? Well, here are the top seven reasons to go down this route sooner than later.
#Direct Line of Sight
You have to love mobile apps: they can provide handy everyday info – prices, search features, booking forms, messengers, user accounts, news feeds, etc. An obvious benefit of having a unique business mobile app is that customers get to have all relevant information, including promotions and special sales, at their fingertips.
Push notifications are probably the best way of getting direct and quick responses from customers. They also serve as a reminder about what customers might be missing out on in terms of services or products if they don’t act fast.
#Improved Visibility
Thanks to several statistics, you’re probably aware by now that the average US smartphone user spends at least three hours or more each day on his/her mobile device. Even though only a select few apps are used daily, you must not overlook that every time a user unlocks, scrolls, or swipes on their device, they will subconsciously come across images text from other apps. Your app could be among those.
Even though they may not interact with your app directly, their chances of opening it in the coming sessions are higher. Think of how you can have catchy icons and images for your app or text that coaxes users to pay attention. If not in the current session, they will eventually open your app the next time they unlock their phone.
#Better Brand Awareness
Try to see your mobile app as a plain billboard sign; you have the freedom to do anything you want with it; make it stylish and hip or make it more functional and informative. You could even have a mix of both. The idea here is to create an app boasting features your customers will surely adore. It should ooze with your branding style, along with a beautiful and eye-catching design. The more often your customers use your app, the higher they will load up on your products and services.
#Get a Leg up on the Competition
Even though small businesses are starting to realize the sheer benefits of having a brand-exclusive app, many are still not on board completely. This is your chance to wow customers with a unique app. For one thing, you’ll amaze them with your forward-thinking early-bird-gets-the-worm approach.
#Better Customer Engagement
It doesn’t matter what product or service your business revolves around. Your customers should be able to reach you anytime, anywhere easily. Rather than call you, your customers can stay in touch with you in just a few taps. Can you imagine the number of customers who would much instead prefer to contact you on the go, via text, as opposed to stopping to make a phone call?
#See Your Customer Loyalty Grow
Building a highly functional and interactive mobile app can do a thing or two for your customer loyalty. When you think about it, there’s so much noise in the air – billboards and roadside banners, newspaper and magazine ads, flyers, websites, coupons, Facebook ads…it’s a never-ending list. What you do not want to do is bombard customers through so many advertisement mediums; somewhere down the line, your desired impact will eventually fizzle out.
Go back to the drawing board and make a genuine and human connection with your user base. Make them fall in love with your brand – push these advertisement mediums to the back and shift your focus to mobile. Hey, maybe an app may not immediately give you the projected results or give you an advantage over your competitors in the short run, but it will surely bring you closer to your users. It really pays to be just a fingertip away.
So what are you waiting for? Hire dedicated mobile app developers and see your business flourish through a robust, secure, and scalable app.