5 ways to position your local business on Google faster
Positioning your local business on Google is as vital as it is necessary to put your name on the map. More, taking into account that in web positioning , any small detail can make the difference between appearing ahead or behind your competition.
Today, most of the world is connected. Currently, billions of people do local searches each month. Of those searches, more than 30% of those made with mobile devices are related to location.
Every month, Google provides hundreds of millions of phone calls and receives billions of address requests for businesses around the world.
It is relevant to position your local business on Google because a business is twice as likely to be recognized when it can be found and contacted online.
Why position your local business on Google?
According to IPSOS research in the United Arab Emirates and Saudi Arabia, 3 out of 4 online customers use a search engine to find a business. And 7 out of 10 bought from a business they found using a search engine.
While in cases such as Spain and a large part of Europe in the short term, the new consumer will prioritize savings , the purchase of fresh and healthy products and will be more digitized and with a greater intention to consume close to their safe place.
With that in mind, it is essential to ask, when people search for your business, do you appear on Google? Is it possible to see your phone number? Does the correct address appear? “
Local marketing that keeps us close
Positioning your local business on Google allows you to be recognized in the short term. It is a way to start small to reach the masses. If your service is good, the WOM of your local marketing will increase your reach and impact.
Local marketing is a strategy that allows you to target audiences close to the geo-spatial location of your company with messages that reflect the local market.
Small businesses can benefit exponentially from local marketing. Especially in building a loyal customer base through the use of local assets.
However, without an understanding of the local public, all efforts will be in vain. As much as you seek to rank your local business on Google, you need to recognize the ways your customers relate to you as a business neighbor.
That is, your messages within Google must be based on proximity. Local marketing strategies engage with communities to build a presence.
How to make your presence known as a brand
With local marketing you will need to set up geographic targeting and write persuasive copy that uses specific language that identifies your local audience.
The reason is, local audience targeting is not just about selecting a certain location. It’s also about using the right keywords and the right language to engage that audience.
To work based on your local audience you will need a series of tools . All together with your identity and proximity strategy, they will allow you to position your local business on Google.
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1.- Google Trends
Google Trends
It’s a great way to improve the competitive advantage of your local business. It is especially useful to know the conversation that your audiences are having with your environment and with your competition.
You can use Google Trends in your strategies to boost your local business on Google. In order to get trend information on searches and important topics, Google Trends is a card that you should always have up your sleeve if you are looking to boost your business. Because it shows you:
Daily Visitors: The number of visitors that both you and your competition receive in certain periods of time. By analyzing this data, you will be able to know which years, which months and which days you attract the most or least amount of visitors. Also, of course, to see if the traffic to your website is increasing or decreasing.
Regions: In this section you will be presented with a sample of countries where your website is most visited. You will also have a list of suggestions about your competitor’s popular markets.
Also visited: This list gives you the search terms most used by your visitors. Which is quite flattering because you can use it to add new keywords to your content and attract more visitors to your online business.
How do I access Google Trends?
Visit Google.com/Trends
In the search box, enter your address or that of your competition.
In the window that appears, click on websites.
Shopping Insights
Given fluctuations in consumer demand, you need tools to help you understand the changes in how people search Google
With the world of commerce at their fingertips, consumers are more curious, demanding, and more impatient than ever. As a result, retailers have to anticipate customer needs to provide the products they are looking for and plan marketing strategies such as positioning your local business on Google.
With Google Shopping Insights, your plan to boost your local business will be more advanced. This tool allows you to understand the purchasing interests of your close users in great detail.
It is a free tool, available to everyone, that can help you follow trends in purchase intent by category.
2.- Google My Business
Google My Business for your customers to find you
Of course, your plan to boost your local business with Google couldn’t be without your presence on Google My Business . Well, appearing here will allow your business to also appear on Google maps, which will increase the visibility of your Site.
On the other hand, it will also allow you to place yourself in a prominent place in local search results. Since in these, Google shows a top box with three main results, which are also called listings.
Google listings, specifically, appear right when people search for business, allowing interested people to get more information or get in touch with just one click.
Benefits of appearing on Google My Business
Your business will stand out. Customers compare business listings when making decisions. So you want it to count every time someone finds you in Search & Maps.
It is important to keep your list updated with new photos, special offers and promotions. You can also use the tool to create a simple, free, high-quality website if you don’t already have one.
You can interact with customers. Today, many people share stories, leave reviews, and communicate with small businesses using their phones.
You can interact with customers. Today, many people share stories, leave reviews, and communicate with small businesses using their phones.
You can find new clients. Google listings make it easy to identify how people find your business and interact with it, helping your business attract new customers.
You can track the number of searches your business gets, how many views your posts and photos get, and monitor incoming phone calls and address requests.
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