5 Trust Signals to Make Your Online Store Look More Professional

ByAmrina Alshaikh

With the monumental leaps made in technology, anyone can launch and make an online shop in India. This is considered both good and bad. On the one hand, initiating an e-commerce business is easy. On the other hand, consumers are becoming very particular in which online shop they choose.

As with all human relationships, the element of trust in e-commerce brands is gained over time. To get a positive perception as a trustworthy brand, your website should display a high level of professionalism; here’s how you can easily accomplish that.

Trust Signal #1: Be Clear about Drop Shipping

Honesty with customers is the best policy and it will go a long way in setting the right expectations regarding the services of your online shop. Online store owners can keep the product costs low by avoiding middlemen and can store their inventory with the manufacturer.

Trust Signal #2: Show Genuine Contact Information

Shoppers want to know that they are conducting business with a real person. It is always advisable to use real contact information, including physical address, email address and phone number so that you can be easily reached by shoppers. The easier it is for clients to contact you, the better. Displaying an actual location and providing shoppers with multiple communication options, goes a long way in establishing trust.

Trust Signal #3: Accept Various Forms of Payment

Online stores of the past had to choose either PayPal or a shopping cart that accepted credit card payments. While both of these are still at the apex of the popularity list, the payment options are nearly limitless. Providing various payment options is vital to ensure that your customers can complete the sale according to their preferences.

Some of the most popular web-based payment methods are:

  • Credit Card
  • Debit Card
  • PayPal
  • Voucher/promo codes

Other trending payment forms of e-commerce stores are Amazon and Google Checkout. Online store owners can offer different payment options to guarantee a convenient checkout process.

Trust Signal #4: Sell on Multiple Channels

If you’re a small business owner, in all probability, you will be competing against retail behemoths. You can use the established retail companies to scale your business. Apart from creating your online shop, you can list your products on large marketplaces. This will increase the trustworthiness index of your brand. 

Trust Signal #5: Always Send Delivery Updates

A crucial element of optimized customer experience is to provide shoppers with what they want. Modern consumers want to have complete control of the online shopping experience.

An amazing way of making your online shop a success in India is to keep them updated on the real-time location of the package using shipping updates. Depending on the number of packages you deliver, business owners can deploy automation technology to deliver shipping updates.

Conclusion

Creating an online shop for your products is easy. But to make it a success, the trust signals that you launch for your customers will play a crucial part. To make your online store look professional and trustworthy, business owners should integrate guarantees, associations, memberships and transparency in their website so that customers can understand that they’re doing legitimate business with a real person.