5 Tough But Important Questions To Ask Your SEM Agency | TheCustomWebsites
Have you just signed up with a brand-new SEM Agency and are very happy about the potential of your company? You’ve probably received an excellent outline of what you can anticipate, including a sure increase in sales and leads. This could include a range of reporting options to gauge the performance of your account over time.
There’s a tool each client must use once they’ve joined an agency that’s new. It’s known as SAYSAM… Have you ever heard of it? This isn’t an application, but it’s older-fashioned. It’s the acronym for”Simply Ask” Your Search Agency Account Manager…and it can save you lots of headaches later on.
1. Optimising Your Account
It’s typical for digital companies that have a lot of clients to perform the two things every month and provide you with a report and alter the bids for keywords. It’s not enough and will not result in the ongoing growth in leads for your company. In order to see steady growth, your team should be proactive when it comes to optimizing and managing their SEM Agency, which includes improving and refining your ads and pages for landing, ad group design, negative keywords, and bids. That’s not even mentioning the bids.
2. Understanding Your Change History
Your company might be a bit surprised by the above question and have an answer that they believe you’d like to be told. The majority of people would believe that you’re foolish enough to believe what they have to say. But, there’s evidence of the work they’re doing within your account. You can request an exported copy of the Google Ads Change History report which reveals all actions taken within the account and is with timestamped labels. This way, they won’t have any place to cover up!
3. Tracking Your Website’s Actions
Conversion tracking is yet another aspect that is easily neglected, or perhaps not configured correctly. This will tell us the number of leads generated by your Google Ads. It is essential that your Google Ads account is correctly set up and is able to track every lead that comes through your site. It could be a result of form submissions, emails telephone calls, and online purchases. It’s now commonplace to monitor every single action within Google Tag Manager, Google Analytics, and Google Ads, therefore, don’t remain in the dark. Shine an eye on your accounts manager.
4. Sales Or Leads Will Increase In The Next Quarter
That’s why you’re paying your SEM Agency. for their strategic thinking gleaned through working on a variety of Google Ad accounts across a vast array of verticals in the industry. However good or not your campaign is there are a variety of ways to get to that next step. These may seem like the least obvious strategies however, they’re there. Your organization should have strategies and strategies it utilizes to boost performance, so ensure they’re making profits!
5. The Lead Time To Sign-Up Or Booking Rate
This is an appropriate and vital aspect that you should consider in the account. It’s about the quality of leads. The process of generating leads isn’t rocket science, however, it’s not worth the effort if you’re experiencing an increase in quantity but a decrease in quality. One thing that isn’t a lot of SEM Agency does is import offline data from their Google Ads database. This will give you an idea of the percentage of leads that were generated via the SEM Agency that eventually became paying customers. A simple and effective example is: Keyword ABC may have a high CPA (cost-per-acquisition) for leads when compared to keyword XYZ when in actual fact, keyword ABC had a higher lead to (paying) customer rate. It is essential to monitor and evaluate all kinds of leads (actions) in order to be your only chance to provide you with an accurate picture of the effectiveness of your business.