5 Severe Mistakes That Are Not Letting Your Digital Agency Grow

And if you don’t have this system in place, you’re not only hurting your business today—you’re hurting it tomorrow. You’re keeping revenue away from your company and giving money to competitors who are taking advantage of opportunities you could be capitalizing on right now, right this minute. But don’t worry—there are solutions to these problems out there. Here are 5 mistakes that might be preventing your digital agency from growing. If you identify with any of them, don’t let them be the downfall of your business!

1) Thinking you’re too small
Many business owners are nervous to hire a full-time employee because they’re worried they’ll only be able to handle a few tasks—and thus, aren’t worth hiring. But that mindset won’t help your business grow. If you can afford it, hire employees who can work on different aspects of your business. Don’t worry about whether they can take over everything at once—if an employee has good skill sets in multiple areas, he or she will more likely stick around for longer and become more invested in growing with your company. (Psst: another way to make sure you don’t shrink away from growth is to develop your marketing presence online.)

2) Ignoring Customers
Ignoring your customers is a huge mistake that many businesses make. When you ignore your customers, it’s often because they’re not buying enough or you don’t understand their requirements well enough to give them what they want. Whatever your reason, you can bet that those customers are talking about you online—and probably not in a good way. The trick is getting on social media and engaging with them directly. Invite customer questions on Facebook, answer complaints on Twitter, and post new features on LinkedIn; whatever digital channels your customers frequent will ensure they remain aware of what you’re doing so you stand a better chance of keeping hold of them and increasing sales over time.

3) Ignoring Employees
As your team continues to grow, keep communication lines open. It’s vital that everyone—from developers to marketers to account managers—has a voice in your company’s growth. When employees feel like they’re being heard, you can build a passionate team who will stick with you for years to come. And don’t forget about them in terms of compensation either; as work gets more challenging, it’s critical to find ways to compensate employees fairly without overspending on payroll or benefits.

4) Ignoring Data & Analytics
Agencies who lack a data and analytics mindset—and fail to invest in technologies that can help them collect, organize, and analyze data—aren’t just missing out on opportunities for growth. They’re also creating huge blind spots, making it more difficult to adapt their businesses to new challenges. Agencies should be investing in software that helps them gather client information, automate invoicing, manage subscriptions, and get payment faster.

5) Focusing On The Wrong Things
Most agencies believe they should focus on gaining more clients, but in doing so they lose sight of what really matters. Clients are only willing to pay so much for your services, and will eventually jump ship if you’re not giving them everything they need. Instead of focusing on attracting more clients, focus on providing all your current ones with exceptional customer service and support. It’s a lot easier to sell to an existing client than it is to convince someone new that your agency is worth working with. AR & AP management software helps with transparency between customers and their invoices, saving both time and money. Subscription billing management does something similar for recurring revenue (SaaS companies are especially good candidates for automated billing). If you’re currently relying on manual processes to handle either type of business model, you need look no further; there’s a reason 80% of our customers stick around after 3 months –and it has nothing to do with our content marketing or SEO campaigns.

Conclusion
Five mistakes you’re probably making that may be preventing your digital agency from growing as fast as it should. Here are five mistakes your team might be making that is holding back your company’s potential. If you want to take your agency to new heights, it might be time to address these issues before they grow into bigger problems down the road.

SOURCE: 5 Severe Mistakes That Are Not Letting Your Digital Agency Grow