Today, social media is a crucial part of a company’s bottom line. It is no longer a fad that businesses can ignore. The world is on the web, and your customers spend more time on social media daily.
To win more business from online referrals and social media exposure, you must optimize your presence on the most popular platforms. We share tips for creating a compelling social media profile for your company that ensures engagement.
Essentials for Your Company Social Media Profile
1. A solid visual identity
A key element you must add to your brand’s social media profile is appealing imagery. Your logo and brand colors should be consistent across all sites you use. Content consistency and messaging modes are vital when developing a profile that resonates with customers.
Images of your products, services, or employees help put a human element behind your brand and attract customers. Of course, like this profile, your profile image needs to be sharp, clear, and memorable to potential customers.
2. A well-written bio that tells your story
Storytelling is an integral part of most marketing campaigns. It separates dynamic brands from conventional businesses and loyal consumers from one-time consumers.
In addition, it is a crucial part of inbound marketing. Winning social media profiles adopt this format.
The bio on your social media profiles is an asset that allows you to share your history and display your mission statement and values. As a result of your branding efforts, the bio on your profile should communicate who you serve and what your company values.
It should utilize industry buzzwords and Google optimization keywords to increase your organic visibility on search engines.
3. A link to the company website
Your prospects want to learn more about your business. They want to see your content and learn more about your products and services before they purchase from you or refer others to you.
Include a link in your bio that directs customers to your company website. It is valuable real estate on your profile because it takes the customer where you want them to go to learn more about your offerings.
4. Offline contact information
You may have done such a good job that visitors don’t need to visit your website. Now, they want to reach out to you offline.
Contact information is vital to a company’s social media profile. It is a trust signal for customers that allows them to take the next step toward doing business with you.
Whether you include an email address, telephone number, or both, it is crucial to make it easy for customers to reach you.
5. A compelling CTA
The point of social media marketing is to encourage people to take action. When consumers engage with your content, you must guide them to the next logical step in your lead generation funnel: to become a customer.
Create an attractive call-to-action that prompts visitors to act. Use this to drive traffic to other assets such as blogs or your website, or encourage them to download an offer in exchange for their email address and name.
Make Your Social media Profile Stand Out
There are many benefits for companies that have a solid online presence. Your Internet presence connects with consumers on a more personal level than any other marketing strategy available.
Your company’s social media profiles are at the forefront of this connection. Consumers look to them first to learn more about your offer.
To tip the scales in favor of your company, design and optimize your social media profiles, so they stand out from the crowd.