5 essential factors for an effective web design

In the 21st century, having a corporate website is not enough to be successful in the digital field. In addition, it is necessary that web design be effective , developed and built by great professionals in the sector.

It is interesting to know what the most important factors for an effective and professional web design. In short, these are aspects that both users and search engines like Google value. Among them, we find the loading speed, for example.

What are the essential factors for an effective web design?

Below we have collected the most important factors for effective web design . They are key aspects that must be taken care of in order to build a valuable website that meets the objectives set by the company.

Web architecture

Web architecture refers to the structure of the page itself. For example, when customers enter a physical establishment, they do not like to see all the products cluttered. Well, the same thing happens on the Internet: When users access an online store, or website, they need it to have a logical architecture .

It is, therefore, a basic principle that allows users to navigate easily and have a positive experience. When determining the most effective web design, the designer must take into account both users and search engines.

SEO

In web design, SEO plays a key role. It is organic search engine positioning and allows a website to appear in the first search results . Thus, it is very important to define a series of aspects when determining the web structure: pages available in the menu, number of multimedia elements available, etc.

Today’s users, when they enter a web page, always value the ease when browsing the Internet. Therefore, it is best to offer them all the pages in a disaggregated way , so that they do not get lost at any time.

Eye-catching headboards

As in any other field, the first impression plays a fundamental role . The time frame available to attract the attention of users and decide to stay on the site is very short. That is why it is so important to capture their attention through an eye-catching headboard. In just a few words, users must be clear about what they can find on the site.

Images and videos

Multimedia files are not mandatory in web design, but they are very necessary to make a difference . Even so, it is not advisable to abuse videos and photos for two reasons: On the one hand, because the weight of the website will be very high, thus slowing down the loading speed. And, on the other hand, because users will feel overwhelmed by so many files of this type.

Loading speed

Today, loading speed is one of the most important factors for effective web design. What’s more, Google penalizes those sites whose loading speed is very high . As for users, taking into account that more and more people access the Internet through their mobile phone, they are only willing to wait between 2 and 3 seconds for the website to load.

A good option is to use a caching plugin so that the website does not have to serve the entire site to a single user again. This speeds up the speed with which content is displayed.

These are the main factors to consider for effective web design. You always have to leave the task of developing and building a site, both personal and corporate, in the hands of professionals