5 Brainstorming Logo Tips to Follow
Your logo is the face of your company, we all know that and how they represent the brand in the market. We all know how important it is to ensure the logo of the company is apt and explains the brand in the right manner. Wrong identification can take your brand down the road and you would not obviously like that. Making sure your logo is depicting the true sense of your brand is something that should be your top-tier responsibility. The overall process of logo designing is long and requires a person to be on the foot all the time to make sure you are not getting off the track.
Brainstorming a logo is a tough job, your mind needs to be at peace and you must have all kinds of information in order to ensure you are getting your logo right. If you want to create a logo that aligns with your brand just right, it’s important you get a complete insight into your brand, your brand mission, goals, or brand story. Even if you are not aware of all these things, no problem about it. You need to study the brand first and make sure you have all the basic knowledge about it and then get into the job of brainstorming your logo.
Tips for Brainstorming
1) No holding Back
Whatever comes to your mind, just throw it out, holding the idea back can deprive the organization of a very big logo. Do not think about censoring yourself when you are brainstorming the logo. this is the time you can use to get everything out of your head in the real world. The base of your basic idea can be revamped and changed multiple times to ensure you are not discarding a really good idea.
The best way to bring your idea back to life is to write it all down. Whatever comes to your mind make sure you are writing it on the page. Even if you think it is quite ridiculous or terrible. When you brainstorm you should have a complete and brief list of all the ideas that you thought of. You have an idea that you think is “worse”? well, never mind, still write it down.
2) Go for the Right Time
When you think you are at your creative peak, you would come up with the best idea. Some people believe they get their most creative when they are taking shower or on their toilet seat. The “right time” could be any of them, either it is the hour right after your breakfast or it the hour before your bedtime. The worse time to think of an idea is to think of it when you are in a food coma or extremely hungry.
Keep your mind focused on one thing only and that is the food when you are in a food coma or hungry. Your upper space should be free from all the tensions, worries, or thoughts, that is when a person comes up with the best idea.
Once you have the list of all the ideas, let them simmer for a while. The best way to deal with them is not to look at them for 24 hours at least. When you see it the other day, you would be surprised to see the change in your ideation, because this time you would be seeing with fresh eyes and mind.
3) Be Clear about Branding
If you are looking for a logo that you think is perfect for your brand, its important you have a clear idea about it. You must know what are you talking about and mainly what does your brand deal with. Your brand story, your mission, and goals, everything should be in it when you sit to think about the idea for your logo. In case you are still confused about it all. You should sit and think of all the adjectives that describe your brand the best. Do you think your brand is quirky? Sophisticated? Friendly or energetic?
Figure it all about your brand and then design the logo accordingly. Start with at least 25-30 ideas then skim it down to the top five that you think go best with your brand.
Now its time you think of the emotions you want your audience to feel when they think about your brand or buy from you. Do you want them to feel energized or excited? Or does your brand give a source of calmness or peace? It can further help you decide how your overall brand would be and how you should go about them.
4) Check the Elements
The elements that you think go best with your brand should also be in the list of things you consider when designing a logo. Once you have decided how you want your branding to be, it is time you think about bringing the whole story to the life. But think about how do you think the brand would feel? How can you depict all those emotions through your brand?
With the right kind of inspiration, you can compile all kinds of elements that a person would find inspiring. It could be both a logo or just the color all in one place. Apart from this, you can also check for patterns. If you see a lot of the blue, then it probably means your logo must have blue color in the logo. Came across a vintage-styled design, you must go for the vintage style logo then.
5) Typography and Color
When it comes to this stage, you must study how each color has a different branding meaning. Whatever color you are choosing, you must make sure you know the meaning that the color depicts. The same goes with the typography, the font that you are going for will go a long way when it comes to reinforcing your brand. Take a deep insight into the typography that comes up on the vision board and you will see the choices of font that typically mirrors the tone and theme of all the materials. When you have decided when one go best with your brand, you are good to go.