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Download Facebook Certified media buying professional Exam Dumps
NEW QUESTION 22
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook won’t spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
- B. Facebook won’t spend more than 25% of your campaign lifetime budget
- C. Facebook won’t spend more than 125% of your account limit
- D. Facebook won’t spend more than 25% of your daily budget on a given day
- E. Once you’ve spent a daily budget, delivery/spending stops for that ad set or campaign
Answer: A,D
Explanation:
* Budgets are set at the ad set or campaign level and their spend may be paced or accelerated by the delivery system. Once you’ve spent a lifetime budget, delivery/spending stops for that ad set or campaign.
* Daily budgets are averages and ongoing, but ultimately we won’t spend more than 125% of your daily budget on a given day or more than 7 times your daily budget over a calendar week (Sunday to Saturday).
NEW QUESTION 23
What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.
- A. With direct marketing, Facebook tries to maximize mobile app installs.
- B. With direct marketing, Facebook tries to minimize website conversions.
- C. Brand marketing is for top of the funnel marketing.
- D. Direct Response is for top of the funnel marketing.
- E. With brand marketing, Facebook tries to maximize impressions, reach and frequency.
- F. With brand marketing, Facebook tries to maximize conversions.
Answer: C
Explanation:
Explanation
Brand marketing is geared towards top of the funnel marketing. In other words, cold audiences or new markets that have not interacted with a brand or product.
Marketers are looking to optimize scalability and reach. They are NOT optimizing for specific conversions; only reach, frequency and budget.
Direct Response marketing is geared towards the bottom of the funnel marketing. In other words, warm audiences or users who have interacted with your website, Fan Page or mobile app.
Marketers are looking to optimize for specific results: online sale, lead acquisition, and so on.
NEW QUESTION 24
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
- A. Business Manager’ Pixel Data Source
- B. Facebook Custom Audiences
- C. Facebook pixel helper
- D. Facebook Analytics Tools
Answer: A,C,D
NEW QUESTION 25
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