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NEW QUESTION 24
You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.
- A. An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.
- B. A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
- C. You need to have Facebook pixel implemented
- D. You ad campaigns need to be making at least 50 conversions per week.
- E. You ad campaigns need to be making at least 50 conversions per month.
Answer: B,C,D
Explanation:
Explanation
If you meet each of the following prerequisites, you can:
* The ads sets you want to optimize for value are part of a Conversions campaign
* You have a Facebook pixel implemented
* Your pixel has the Purchase Standard Event and it’s sending us the value and currency parameters (learn how to set this up, or learn more about standard events)
* Your ad sets are able to deliver consistently (a good benchmark for this is getting about 50 purchase conversions per week per purchase-conversion-optimized ad set)
* Your ad sets send us several different values over the course of the day (ex: someone may buy $10 worth of product while someone else may buy $50). This helps us determine who to show your ads to to generate the most value.
NEW QUESTION 25
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You’ve set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who’ve visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.
- A. Change optimization from custom conversions to value optimization.
- B. Run retargeting campaigns to people who have made purchased in the past 10 days.
- C. Delete all remarketing campaigns
- D. You should increase attribution window to 7 days.
Answer: D
NEW QUESTION 26
Your client wants to launch a new mobile application for their online store.
Their primary product is the “PhotoSnap.”
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer’s experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.
- A. Stories
- B. Facebook Login
- C. Facebook Analytics for Apps
- D. Comments
- E. Account Kit
Answer: A,B,C,E
Explanation:
Explanation
Here is a full list of SDK tools you can use on mobile apps:
NEW QUESTION 27
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