4 Things to Remember when Marketing Bitcoin
Bitcoin may have existed for years now, but its rise to fame peaked just recently. Thanks to celebrity influencers who started talking about cryptocurrencies, more people became curious about this new decentra
lized system.
But as a marketer, you have a lot of things to remember. Here are some of them:
Bitcoin and blockchain are not interchangeable
When you market Bitcoin, you are marketing a specific digital currency. There are others like Bitcoin that rely on blockchain technology, such as Ethereum, Litecoin, and Cardano. If you are involved in a blockchain marketing strategy, on the other hand, it is the ledger system that powers cryptocurrency mining that you are leveraging. One can only add to a blockchain, and nothing can be removed, which makes it easy to verify every transaction in the chain.
Educating clients is paramount
As much as you need to know everything about your product or service, it’s also important that your clients understand what they are getting into. If they don’t understand the principle of blockchain, it will be harder to get their buy-in. Everything you say will only sound like empty promises to them.
Some clients will be more invested than others
As you educate your clients, you’ll soon realize that some of them are more invested in blockchain technology and Bitcoin compared to others. Those who are eager to know more will ask questions, while those who are hesitant may need more time to decide. Because of this, it is important that your marketing campaign produces content for clients in different stages of the content funnel.
Think about the community you are building
With the popularity of blockchain technology, creating a community around your product can be easy. However, maintaining the integrity of that community and fostering the right habits take effort. As a community manager, you need to be firm with the rules of your community.
Demystifying cryptocurrencies is one of the jobs of a blockchain marketer. Once you have this covered, you can focus on highlighting the importance of your product.
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