4 Key Reasons Why You Need To Set Up Your Instagram Business Profile
On the launch of Instagram, personal and businesses had a single same Instagram profile format which allowed users to include a basic bio and the regular Instagram feed. In 2016, Instagram introduced business profiles as a new road to social marketing and the benefits of business accounts are very significant. Contact buttons, Instagram shopping, analytics are new features that Instagram business profiles offer. In this article, let us see the importance and the benefits of setting up an Instagram business profile.
You Can Become More Noticeable
The contact button feature that comes with the Instagram business profile gives it a more professional look and provides many ways for the audience to get in touch with you. This provides a great sense of trust for the profile. Another efficient way to build audience trust is to post content regularly and consistently. If you feel you haven’t yet become visible on Instagram, you can buy automatic Instagram likes for your content and make your content go viral on the massive platform.
Accessibility To Analytics
A business account allows you access built-in insights from which you can know how well your account performs, the performance of your posts, follower activity and audience insights. With this kind of in-depth information, you can refine your social media content strategy and improve the performance of your content by taking it to more people on the platform.
To Add Links To Instagram Stories
Though Instagram does not allow users to link directly to blog posts and landing pages from posts, it allows users to add a link to your desired web page in your bio. Also accounts with more than 10K followers gain access to the Instagram Swipe Up option provided the account is an Instagram business profile. It may take a while to build 10K followers but creating and implementing the right Instagram marketing strategy can deliver excellent results for your brand. Story highlights are a new feature that allows your story to appear beyond 24 hours and gain more traction from the audience. Posting the latent content to story highlights is a brilliant ideas to resurface timely content and trending products.
You Can Leverage Instagram Advertisements
By owning an Instagram business profile and attaching it to your Facebook Page, you can create Instagram ads and promoted posts which helps a lot to generate more leads, increase conversions and reach the 10K followers count more quickly rather. If you are striving hard to increase your reach on Instagram and establish your brand, all you need to do is switch to an Instagram business profile and reach more target audiences. Using Instagram scheduling tools to automate posting content at the right time can gain absolute massive engagement and access to these scheduling tools is possible only while using a business account.
Ability To Tag Products In Your Posts
Another great advantage available only for Instagram business accounts is that you could turn your feed into an e-commerce store. You can tag your posts and convert them into Shoppable posts and just start getting your sales profit. Once people start purchasing your products, you will get to know the buying preferences of all customer segments which in turn helps you improve your promotion strategy. Log into your account, go to settings and click “Switch to professional Account” which will be replaced with either of the two options: Switch to Personal Account or Switch to Creator Account.
Final Words
Why are you still waiting? Just switch over to an Instagram business account and gain access to many other third party tools and features and attract more audience on the platform.
