4 Benefits Of Direct Mail Marketing
Finding the right marketing strategy can be a daunting task, especially when most of your competitors are already using popular tactics such as digital marketing.
Direct mail marketing is still as effective as it was several years ago. In this post, we will discuss the benefits of direct mail marketing.
Little competition
Beating your competitors can be challenging especially if you use the same marketing strategies. For instance, if you are using social media, catching the attention of prospects can be difficult, as they come across many companies offering the same products almost daily.
Direct mail allows your business to interact with the customer or prospect directly without distractions.
Provides customisation
You can personalise all your direct mails to include the recipient’s details like name and address. You can also customise the direct mail plastic cards with your company’s logo. This unique marketing strategy will leave an impression on existing and potential customers.
Highly targeted
Direct mails are highly-targeted. Before sending them out, businesses thoroughly research various customer segments to see the products they are likely to use. So, the response rate is always high.
Complements other marketing tactics
Many business people don’t understand that they can use direct mail with other marketing strategies. For example, you can run a social media campaign and follow up using direct mail marketing.
Plastic card mailing services
ACB Ltd provides top-quality plastic card fulfilment and mailing service. If you use direct mail marketing, we can create personalised card carriers for you. We can customise them with details such as the name and address of the cardholder. You can order carriers for direct mail plastic cards or gift card mailers.
If you do not have a design for your carrier, worry not. Our expert in-house designers will help you develop the right design. Aside from making carriers for your cards, we offer other services such as matching and fixing a card to its designated carrier, mail sorting, envelope printing and non-card mailings.
Contact our experienced team if you need a reliable UK card fulfilment and mailing service.