3 Creative Ways to Include Fashion Bloggers in Your Marketing Strategy for A Clothing Brand
There is no doubt in the fact that working with a fashion blogger can be a very tricky job considering there are thousands of brands out there who would want to get shoutouts from the exact same person and as a result, standing out from the crowd of brands every day then becomes something that you need to work on.
As gone are those days when brands used to rely on typical sponsored links, banner ads or product mentions, it is the age where your customer wants marketing done on a very personal level. Hence, probably this is the reason why influencer marketing is one of the biggest industries out there that you are bound to tap into if you want your clothing store in New York to make a name for itself.
But as by now, a question would be popping up in your head about how to use the influencer marketing strategy more effectively, to help you with that, we have come up with 3 creative ways in which you can ask your influencer to promote your brand.
Ask the Blogger to Do an Outfit Post Feature
Starting off with the easiest ways out there, you can ask your desired blogger to call out each piece of their outfit at the bottom of every post. But first, our recommendation here would be to take a hint from brands that are already making this strategy happen and then see if you own products that can be featured in a similar way or not.
There is also one more thing that you will have to keep in mind in order to get an effective shoutout done and that is of making sure that your clothes go well in line with the identity of the blogger or their own fashion sense. By doing so, your outfit post feature will look more natural and customers would trust the influencer’s choice more.
Get Your Product Featured in Their Next Video
Nowadays, a lot of bloggers have their lives dependent on making videos on Instagram and Youtube. They share a part of their personal life in front of the camera just to make content that is more relatable for their audience and some also go one step ahead to show their fan fallowing some cool activities done by them.
Your job here is to select an influencer who should wear your clothes in a travel Vlog or video related to their apartment tour as well and also ask them to mention your brand in the video while making it a sponsored video as well.
Invite Fashion Bloggers to The Store Launch
The best way to announce yourself in the market and to grab the attention of users is to go with inviting fashion bloggers to the store launch. When you go for such a strategy, such people come to your event to create content for their own Insta stories as well and if you host them well, you will see a major sharp incline in your sales from the start as well.