16 Underground British Clothing Brands LOVED By Londoners (in 2023)

A new wave of British clothing brands and visionary fashion designers is emerging from the United Kingdom (UK), the country of Vivienne Westwood, Alexander McQueen, Stella McCartney, and Burberry, to name a few of the world’s most coveted fashion designers.

In this article, I’ll introduce you to 16 British clothing brands emerging fast, loved, and worn by Londoners in 2023.

ARIES

Aries is an established British fashion label helmed by the Italian-born and English-based Sofia Prantera.

The label is famous for its cult-like women’s streetwear collections.

Sofia’s signature London-style streetwear is inspired by London’s nonconformist rave fashion culture.

Often associated with renowned fashion designers such as Romeo Gili and Giorgio Armani, Aries’ creations have a unique, sensual touch, which sets them apart from these established labels.

BETHANY WILLIAMS

Founded by a London-based fashion designer from the Isle of Man with the same name, Bethany Williams is a UK-based clothing designer label with sustainability at heart.

British Clothing Brands FAQs

0