12 Types of Social Media Videos That Will Drive Engagement
Video is quickly becoming one of the most important forms of content on social media. It is engaging, creative, and can help you connect with your audience in a powerful way. In this blog post, we will discuss twelve types of social media videos that will drive engagement for your business. Keep reading to learn more!
The How-To Video
One of the most popular types of videos on social media is the how-to video. People love learning new things, and a well-produced how-to video can be incredibly helpful and informative. If you have a skill or knowledge that your target audience would find useful, consider creating a how-to video about it!
The Introductory Video
Another great type of social media video is the introductory video. This is an excellent way to give your audience a quick overview of who you are, what you do, and what they can expect from your business. Keep it short and sweet, and make sure to include a call to action at the end so viewers know what to do next.
The Product Video
A product video is a great way to show off your latest offerings and get people excited about what you have to offer. Whether you’re showcasing a new line of clothing or demonstrating how to use a new software, a product video can be an excellent tool for driving engagement and sales.
The Customer Testimonial Video
Customer testimonial videos are an incredibly powerful way to build trust and credibility with your audience. When potential customers see real people talking about how much they love your products or services, it can be a very persuasive selling point. If you have happy customers, don’t hesitate to ask them to participate in a testimonial video!
The Live Video
Live video is one of the hottest trends in social media right now, and for good reason. Live video allows you to connect with your audience in a very personal way, and it’s a great way to show off your personality and build rapport. If you’re not sure where to start, try doing a live Q&A session or product demonstration.
The Animated Video
Animated videos are an incredibly popular type of content on social media, and for good reason. They’re fun, creative, and can be used to convey complex ideas in a simple way. If you’re looking for a new way to engage your audience, consider creating an animated video!
The Contest Video
Contest videos are a great way to increase engagement and grow your social media following. People love nothing more than the chance to win something, so if you’re running a contest, make sure to promote it heavily on your social media channels. You can also use contest videos as an opportunity to collect user-generated content (UGC), which is always a bonus.
The Educational Video
Educational videos are an excellent way to position yourself as an authority in your industry and build trust with your audience. If you have expertise that you can share with others, consider creating an educational video series. These types of videos can be very helpful, and people will appreciate your willingness to share your knowledge.
The Entertainment Video
People love watching videos that are entertaining, so if you can find a way to incorporate some humor or fun into your content, you’re likely to see an uptick in engagement. Whether it’s a funny commercial parody or a light-hearted take on a current event, an entertaining video is sure to get attention.
The User-Generated Content (UGC) Video
User-generated content (UGC) videos are an excellent way to show off your happy customers and build social proof for your business. If you have customers who are willing to talk about their experience with your products or services, don’t hesitate to ask them to participate in a UGC video. These videos can be very powerful, so use them wisely!
The behind-the-scenes Video
A behind-the-scenes video is a great way to give your audience a peek into what goes on behind the scenes of your business. Whether it’s a tour of your office or factory, or a look at how you make your products, people love getting an inside look at businesses. Behind-the-scenes videos are also an excellent opportunity to show off your company culture and build rapport with your audience.
The Thank You Video
A thank you video is a great way to show appreciation for your customers, employees, or partners. Whether you’re thanking someone for their business, or for their help in promoting your products or services, a thank you video is a great way to build relationships and show your appreciation.
These are just a few ideas to get you started – there are endless possibilities when it comes to creating social media videos that will drive engagement. But make sure to find the right video editing software where you can easily edit and rotate videos, add images, text or music and etc. So get creative, have fun, and see what works best for your business!
