10 good examples of online reputation management done right
No one wants a bad online presence. It’s important to protect your business’s reputation with the right practices in place – that’s why more and more companies are turning to online reputation management (ORM). This is an umbrella term for several different activities that aim to help maintain, monitor and influence what people say about their businesses on the Web. Here are 10 good examples of ORM done right.
- Amazon: Amazon has streamlined its customer service process, making it easy for customers to ask questions and receive speedy responses. This helps them maintain a good online reputation by promoting customer satisfaction through swift response times and well-informed answers.
- Netflix: Another great example of ORM done right is how Netflix handles product reviews on its website. Instead of deleting any negative feedback they receive, they review complaints or issues carefully before formulating a solution or making changes to the product based on user feedback – all while still responding publicly to each reviewer as well.
- Lockheed Martin: Lockheed Martin launched a YouTube channel focused solely on highlighting its corporate social responsibility activities to elevate their presence in the public eye as a leader in environmental sustainability and positive employment practices – which has helped them build up a great reputation over time through ORM tactics like this one.
- Tesla Motors: Tesla Motors used ORM to take control of the discussion surrounding their vehicles, replying positively and knowledgeably to user questions and comments about features, safety tests, design changes, etc., concerning their consumers’ opinions. They also solicit feedback from customers regularly via surveys or polls which can be seen directly on their website homepage or other social media platforms they use
- Apple: Apple has created an ‘Apple Support Community’ providing users with self-help resources such as articles tutorials and FAQs so that when problems arise customers can find solutions quickly without having to contact customer support personnel directly– thus alleviating some strain on staff while still ensuring word-of-mouth praise for Apple products stays positive
- Dominos Pizza: Domino’s Pizza is another example of great ORM tactics executed successfully – they responded swiftly to criticism by offering deals or free pizzas when appropriate as well as creating short video clips responding directly to customers’ requests or complaints with humor (often featuring CEO Patrick Doyle). They also feature positive customer reviews prominently throughout the website page so potential customers get an overall positive impression even if there are some less favorable remarks here and there
- Chevrolet: Chevrolet was quick off the mark in taking advantage of new technology offerings designed specifically for car owners such as mobile phone apps assisting with parking, airing up low tires, syncing calendars & navigation, etc., allowing them to leverage fun & useful gadgets in order maximize the ownership experience thereby proactively managing risks associated poor online reputation due lack of owner satisfaction
- McDonald’s: One impressive move by McDonald’s was setting up dedicated community forums where restaurant managers answered customers’ inquiries promptly As managers actively responded to public address grievances broader community shaped their perception of McDonald’s being a proactive considerate resource who genuinely cares about every single patron over 800 strong fora would last a few years now serve invaluable tool engaging maintaining steady influx traffic leading improved evaluation ubiquitously fast food giant alike
- Microsoft: Microsoft recently took the ORM step further relying on Genuine Software Incentive Program to reward loyal genuine consumers who purchase counterfeit copies of software products opening doors to closer relationships through loyalty rewards responsive customer care team certainly effectively proving to outshine “stingy” brand image attributed to many generations past device owners
- Adobe Systems Incorporated: To combat negatives associated with Adobe suite services company launched a corporate campaign named Creators United encourages create collaborate between fans artists professionals and show the latest creations via hashtag Twitter’s reaction skyrocketed newest face digital age exponentially growing influence ultimately reflected the favorable extent brand manage internet stamp image goer circles
