Best SEO Techniques
Ever wonder why your website is not ranking on the top of the Search Engine Results Page (SERP)? The reason could be the poor implementation of SEO. SEO stands for Search Engine Optimization, which is a proven strategy for driving organic traffic to your website or brand. In this article we will discuss about 10 best SEO techniques which can really bring more visibility and traffic to your website.
53.3% of all the website traffic comes from organic search.
You see, that’s the power of SEO!
SEO is basically a sub-part of digital marketing, that every brand or organization is taking advantage of. Google tends to change its algorithm frequently for the betterment of its users and how it actually works. Though, SEO will always shine bright whenever it comes to ranking.
Which SEO technique is more beneficial? On-page SEO or Off-page SEO?
As far as the best SEO technique is concerned, we need to focus on both On-page & Off-page SEO.
SEO can be classified into two types- On-page & Off-page SEO
On-page & Off-page SEO can be two different gold mines, generating a lot of traffic and eventually revenues, if done right. But getting the gold out of the mines has never been an easy task. You have to put a lot of effort to achieve the desired results.
So, without further ado, let’s quickly dive into these best SEO techniques:
What is On-page SEO?
On-page SEO or on-site SEO is one of the best SEO technique to practice for optimizing your website in such a way that it ranks on the top of the SERP. Now when I say Optimizing your website it means optimizing the core functionalities of your website that is visible to your audience (frontend).
Here’s the list of some critical factors of on-page SEO, that can influence your ranking:
Title tags are an important factor in on-page SEO. It represents what your page is all about in the form of a title or main heading. Here’s how the title tag looks like on SERP:
Some of the basic principles for writing an effective title tag is:
- Maximum length can go up to 60 characters including space (not more than that)
- Use keywords in your title tag (make sure they look natural, don’t stuff)
- Make it interesting and informative
Meta description exists just below the Title tag. It is a short description that tells the audience about your website or any specific page. An effective meta description can be anywhere from 50-160 characters. And the ideal length for getting featured as a snippet on Google is 155-160 characters.
However, Google will automatically create a meta description if it is missing. Though, it is recommendable to create a rich, informative, and engaging meta tag on your own. And even add some SEO optimized keyword for ranking purposes, but make it sound natural.
Uniform Resource Locator (URL)
URL might seem insignificant and doesn’t have an impact on-page SEO, right?
Choosing an appropriate URL for your website is a must. Many people find it futile and end up creating this:
Did you get it? No, right?
Now, look at this:
This was crisp and self-explanatory, right?
Build your URL user-friendly by making it easy to understand and readable.
You can even add the relevant SEO keywords to your URL but again, it should not be stuffed and looks natural.
Heading tags (H1, H2, H3, H4)
Heading tags generally contains 6 types- H1, H2, H3, H4, H5, H6
- H1 is meant for the headline of any blog/article etc.
- H2 is used to convey the sub-headings or sub-titles and,
- H3 is what you write your content in.
The H4, H5, and H6 tags are less prioritized because of their size offerings and how they work.
Here’s a quick example of how these tags appear:
Again, sprinkling relevant SEO optimized keywords that look natural to your Heading tags can work wonders for you. It is one of the major factors of ranking on SERP and can put you at an advantage.
Image alt text
Alt text image is defined as the description of the image that fails to load on your website, due to any possible reason. It is basically a back-up that can give your readers a glimpse of what the failed image is about, in the written form.
Here’s what you need to write a fruitful alt text image:
- Make it simple, short, and informative
- Optimize it for SEO by using relevant keywords
- Do not stuff keywords
- Do not use words like “image of,” “picture of,” etc.
What would be the alt text for this image?
<img scr=”Placed_Student.jpeg” alt=”recently placed student of MDA”>
If you thought the same, yay! You’re right. But if you didn’t, that’s fine too as the alt text can be anything as long as it is relevant.
Are you willing or struggling to rank your website on the top page of the SERP?
The performance of your website plays a vital role in ranking and user-experience. Google considers performance factors like- Page load time, responsiveness, interface, etc. and ranks accordingly.
Google doesn’t joke around with its ranking algorithms and user-experience. And you shouldn’t even. Violating laws like- plagiarized content, etc. can put you in a lot of legal issues.
Website page load speed is a crucial factor in ranking. It is said that 40% of the users will leave a website if it takes more than 3 seconds to load a page.
Wonder how to check your website page speed and other similar factors? Google PageSpeed Insights allows you to check your website page speed and more factors like- Time to interact, First contentful paint, suggestions to improve page load speed, and much more. You can access your website score for both mobile and desktop devices.
XML sitemap basically collects all the URLs of your website. It is performed so that the search engine knows what content the website possesses and what is the way to reach out to it. It is implemented to endeavor the website crawlers for and efficient indexing of websites that:
- Frequent changes on the website
- Adds new pages frequently
- Already possess hundreds or thousands of pages
What is Off-page SEO?
Off-page SEO refers to the steps or actions you take in order to make your website rank on the SERP. Off-page is another best SEO technique which affects ranking & visibility among SERP’s. There are several tactics you need to implement to get the best out of it for you and your website like- brand awareness, Domain Authority (DA), leads and conversions, etc. Off-page SEO is basically you, putting efforts to promote and linking your website to others in search of achieving above mentioned factors. Below are the steps to an effective off-page SEO strategy: